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Techne Summit 2026
Type: Creative Economy clear filter
Saturday, October 3
 

3:20pm EEST

Building Brands That Actually Sell: How Brand Strategy, Digital Marketing & Ecommerce Drive Sustainable Growth
Saturday October 3, 2026 3:20pm - 4:20pm EEST
(ALX) Stage 07: Auditorium - Workshops B
A successful brand goes beyond awareness—it drives growth. In this workshop, discover how brand strategy, digital marketing, and ecommerce come together to attract customers, increase conversions, and build long-term loyalty. Gain practical insights and proven strategies to create a brand that delivers measurable business results in today's digital landscape.
Speakers
avatar for Adel Heikal

Adel Heikal

Digital Marketing & Performance Manager, Pharco Corporation

Experienced Digital Performance Marketing Manager with a proven track record in driving business growth through data-driven strategies and product management. Proficient in developing scalable solutions, optimizing KPIs, and enhancing customer engagement. Skilled in MarTech, web analytics... Read More →
Saturday October 3, 2026 3:20pm - 4:20pm EEST
(ALX) Stage 07: Auditorium - Workshops B
  Creative Economy, Workshop

3:45pm EEST

The Myth of Personal Brand
Saturday October 3, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 01: The Great Hall

Moderators
avatar for Mohamed Shehab El-Din

Mohamed Shehab El-Din

CEO & Founder, RESOLVE Consulting

Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil

Saturday October 3, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 01: The Great Hall
  Creative Economy, Fireside chat

6:15pm EEST

KEYNOTE: Distortion Protocol: Perception vs. Reality
Saturday October 3, 2026 6:15pm - 7:15pm EEST
(ALX) Stage 01: The Great Hall
This keynote examines the dangerous gap between what individuals and organizations believe to be true and what reality actually proves. Through a powerful six-slide, black-and-white visual experience, Said Baaghil reveals how unchecked perceptions become distorted narratives, how those distortions create real consequences, and why progress begins only when decisions are realigned with reality.
Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil
Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.
Saturday October 3, 2026 6:15pm - 7:15pm EEST
(ALX) Stage 01: The Great Hall
  Creative Economy, Keynote

7:15pm EEST

Creative Economy PANEL 04
Saturday October 3, 2026 7:15pm - 8:00pm EEST
(ALX) Stage 01: The Great Hall

Saturday October 3, 2026 7:15pm - 8:00pm EEST
(ALX) Stage 01: The Great Hall
  Creative Economy, Panel

8:00pm EEST

The Business of Being Creative
Saturday October 3, 2026 8:00pm - 8:45pm EEST
(ALX) Stage 01: The Great Hall
Behind every successful creator, actor, designer, comedian, or media personality is a business. Today's creative careers aren't built on talent alone, they're built on strategy, partnerships, intellectual property, and sustainable growth. This panel explores how creative professionals are turning their craft into thriving businesses without losing their authenticity.
Saturday October 3, 2026 8:00pm - 8:45pm EEST
(ALX) Stage 01: The Great Hall
  Creative Economy, Panel
 
Sunday, October 4
 

12:00pm EEST

Personal Brand: The Power of You
Sunday October 4, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A
Personal Brand: The Power of You explores how building a clear and authentic personal brand can create influence, unlock opportunities, and drive long-term professional success in the creative economy. Drawing on decades of global branding expertise, Said Baaghil shares practical strategies for transforming your personal identity into a powerful and lasting professional asset.
Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil
Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.
Sunday October 4, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A
  Creative Economy, Workshop

4:40pm EEST

How to Keep it Reel!
Sunday October 4, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 08: Room C - Workshops C
Creative ideas are most effective when backed by strategic thinking. This workshop demonstrates how customer insights, market trends, and business objectives can inspire campaigns that are both innovative and commercially successful.
Speakers
avatar for Malak Gomaa

Malak Gomaa

Digital Creative Director, Tarek Nour Partners
Digital Communications and Creative Strategy leader with 11+ years of experience shaping the digital presence of leading local and regional brands. Throughout my career, I have driven end-to-end digital brand strategies, led integrated campaigns, built and mentored high-performing... Read More →
Sunday October 4, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 08: Room C - Workshops C
  Creative Economy, Workshop

5:50pm EEST

Effective Marketing Campaigns
Sunday October 4, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 07: Auditorium - Workshops B
Effective Marketing Campaigns is a practical workshop that guides participants through the complete marketing campaign lifecycle—from defining business and marketing objectives to planning, execution, and performance evaluation. Participants will gain practical tools to develop effective strategies, collaborate with agencies, and deliver measurable marketing results that support business objectives.
Speakers
avatar for Osman Badran

Osman Badran

Co-Founder, AFE
A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people. 
avatar for Hussam Moro

Hussam Moro

co-founder, AFE
Highly Experienced Chief Creative Officer with a demonstrated 25 year history of working in the marketing and advertising industry, with  some of most Globally profound clients such as Pepsico, Visa, GM, Mercedes, ExxonMobil, Vodafone, and Orange. Strong arts and design professional... Read More →
Sunday October 4, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 07: Auditorium - Workshops B
  Creative Economy, Workshop

8:15pm EEST

AI Is Changing Marketing. Strategy Still Wins.
Sunday October 4, 2026 8:15pm - 9:00pm EEST
(ALX) Stage 01: The Great Hall
AI is transforming how marketers create content, understand audiences, and improve efficiency—but technology alone doesn't build great brands. As AI becomes part of every marketing toolkit, the real advantage lies in combining automation with creativity, customer insight, and strategic thinking. This panel explores how marketing leaders are using AI to create smarter growth without losing the human element.
Moderators
avatar for Moustapha Zaalouk

Moustapha Zaalouk

Partner & Chief Business Officer, TAC Universe

Speakers
avatar for Hussam Moro

Hussam Moro

co-founder, AFE
Highly Experienced Chief Creative Officer with a demonstrated 25 year history of working in the marketing and advertising industry, with  some of most Globally profound clients such as Pepsico, Visa, GM, Mercedes, ExxonMobil, Vodafone, and Orange. Strong arts and design professional... Read More →
avatar for Osman Badran

Osman Badran

Co-Founder, AFE
A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people. 
avatar for Raghda Usama

Raghda Usama

Brand Communications and Marketing Lead, Deloitte Innovation Hub
With over 16 years of industry experience, Raghda is a diligent and results-oriented marketing strategist and communication leader who is passionate about creating compelling content and innovative campaigns to reach brand’s target audiences. Usama possesses proven analytical, communication... Read More →
Sunday October 4, 2026 8:15pm - 9:00pm EEST
(ALX) Stage 01: The Great Hall
  Creative Economy, Panel
 

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(ALX) Stage 01: The Great Hall
(ALX) Stage 02: Closing Stage
(ALX) Stage 03: Small Theater
(ALX) Stage 04: Lecture Room
(ALX) Stage 05: Techne Arena
(ALX) Stage 06: Multipurpose Room - Workshops A
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(ALX) Stage 08: Room C - Workshops C
(ALX) Stage 09: Meet & Greet
Ghurnata Community Space - Stage 1
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Ghurnata Community Space - Stage 3
Ghurnata Community Space - Stage 4
Ghurnata Community Space - Stage 5
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