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Techne Summit 2026
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Saturday, September 26
 

1:00pm EEST

Advancing Universal Healthcare Through Technology
Saturday September 26, 2026 1:00pm - 1:15pm EEST
The Universal Health Insurance program is transforming Egypt’s healthcare landscape, with technology playing a critical role in making healthcare more accessible, efficient, and patient-centered. This fireside chat explores the progress of the UHIA and the key milestones achieved so far, while examining how technology companies can contribute to accelerating the program’s impact. The discussion will highlight opportunities for collaboration, digital innovation, and scalable tech solutions that can support the future of universal healthcare.
Saturday September 26, 2026 1:00pm - 1:15pm EEST
Ghurnata Community Space - Stage 1

1:00pm EEST

Cybersecurity as a Corporate Innovation Enabler
Saturday September 26, 2026 1:00pm - 1:45pm EEST
As corporates across the region accelerate digital transformation, cybersecurity risks are scaling in parallel, yet security is often treated as a brake on innovation. This panel reframes cybersecurity as a competitive enabler, featuring CISOs who have built security architectures that allow organizations to move fast without compromising resilience.
Moderators
avatar for Ossama Rashad

Ossama Rashad

Head Of IT Security, Suez Canal Bank

Speakers
avatar for Ahmed Fawzy

Ahmed Fawzy

Managing Director, iExperts
Ahmed is the Managing Director of iExperts, a leading cybersecurity consultancy and training firm operating across the UK, EU, and Middle East. With over 24 years of experience in the IT industry, he brings deep expertise in cybersecurity, risk management, incident response, PCI DSS... Read More →
avatar for Sameh Emam

Sameh Emam

Cybersecurity Leader, Cisco Systems
Sameh Emam is a cybersecurity strategist and technology advisor with more than 25 years of experience helping organizations strengthen cyber resilience, modernize security architectures, and accelerate secure digital transformation across the Middle East and Africa. He has advised... Read More →
avatar for Hisham Mohamed

Hisham Mohamed

Egypt Chief Information Security Officer, AWB Egypt
Short BIO : Hisham Mohamed Aly – Chief Information Security Officer - More than 15 years of experience in cyber security - ITU Cyber Security Expert (UN Organization) - Formally named to the IFSEC Global “Top Security Influencers for 2020” - Member in Blockchain Committee... Read More →
avatar for Mohamed Sadat

Mohamed Sadat

Group Chief Information Security Officer (CISO), Paymob
Mohamed Sadat is a Group Chief Information Security Officer at Paymob, one of MENA’s leading fintech platforms processing digital payments across Egypt, UAE, Saudi Arabia, Pakistan, and Oman. With two decades of progressive cybersecurity leadership, he is one of the few CISOs in... Read More →
Saturday September 26, 2026 1:00pm - 1:45pm EEST
Ghurnata Community Space - Stage 2

1:15pm EEST

AI-First Finance: Are We Rebuilding the Financial Stack or Just the UX?
Saturday September 26, 2026 1:15pm - 2:00pm EEST
Artificial intelligence is rapidly transforming financial services, from customer experience and fraud detection to lending, compliance, operations, and decision making. But is AI simply making existing financial products smarter, or is it fundamentally reshaping how financial institutions are built and compete? This panel explores where AI is creating lasting competitive advantage, how banks and fintechs are adapting their strategies, and what the next generation of financial services will look like in an AI driven world.
Saturday September 26, 2026 1:15pm - 2:00pm EEST
Ghurnata Community Space - Stage 1

1:45pm EEST

The Family Business Transformation Imperative
Saturday September 26, 2026 1:45pm - 2:00pm EEST
Much of the MENA region's economy is dominated by family-owned conglomerates navigating a generational handover at exactly the moment digital disruption demands transformation. This session features next-generation leaders from major regional family businesses who are driving digital and cultural change — and the tensions, breakthroughs, and hard lessons from doing so.
Saturday September 26, 2026 1:45pm - 2:00pm EEST
Ghurnata Community Space - Stage 2

2:00pm EEST

Meet & Greet 01: Torsana
Saturday September 26, 2026 2:00pm - 2:30pm EEST

Saturday September 26, 2026 2:00pm - 2:30pm EEST
Ghurnata Community Space - Stage 5

2:00pm EEST

Beyond the Core: How Market Leaders Build Their Next Growth Engine
Saturday September 26, 2026 2:00pm - 2:45pm EEST
Growth no longer comes only from optimizing the core business. Leading companies are increasingly creating new products, digital platforms, partnerships, and business models to unlock their next phase of growth. This session brings together corporate leaders from across industries to discuss how they identify opportunities, allocate resources, and innovate beyond the businesses that made them successful.
Moderators
avatar for Tarek El Kady

Tarek El Kady

Founder and Chairman, Techne

Speakers
avatar for Mohamed El Araby

Mohamed El Araby

Managing Director, L'Oréal Egypt
Mohamed El Araby has been appointed as Managing Director of L'Oréal Egypt, effective April 2025. He brings over 2 decades of dynamic leadership in the beauty industry to this role, with extensive experience across diverse markets in the Middle East & globally. His proven ability... Read More →
avatar for Sherif Nour

Sherif Nour

Country President, Astrazeneca Egypt

Saturday September 26, 2026 2:00pm - 2:45pm EEST
Ghurnata Community Space - Stage 2

2:00pm EEST

Beyond Payments: The Next Battleground for Financial Services
Saturday September 26, 2026 2:00pm - 2:45pm EEST
For the past decade, payments have dominated fintech innovation across the MENA region. As the ecosystem matures, the next wave of growth is emerging across digital lending, WealthTech, InsurTech, SME finance, embedded finance, and AI-powered financial services. This discussion explores where the greatest opportunities lie, which business models are attracting investment, and what will define the region's next generation of fintech leaders.
Saturday September 26, 2026 2:00pm - 2:45pm EEST
Ghurnata Community Space - Stage 1

2:00pm EEST

From Customer Behavior to Showroom Restyling: Building an AI-Powered Retail Innovation Engine
Saturday September 26, 2026 2:00pm - 3:00pm EEST
A deep dive into how Homzmart automated showroom innovation using AI. Learn how customer behavior, product popularity, design principles, and automation workflows can combine to generate optimized showroom layouts and styling concepts at scale, reducing manual effort while improving customer experience.
Speakers
avatar for Mohamed Ismail

Mohamed Ismail

Lead product design, homzmart
Mohamed Ismail is a Lead Product Designer at Homzmart, one of Egypt's leading furniture and home e-commerce platforms, where he crafts user experiences tailored to the MENA market. With a focus on Arabic-first, conversion-driven design, he bridges product strategy and hands-on UI/UX... Read More →
avatar for Ramy Hussein

Ramy Hussein

CTO/CPO, Homzmart
A deep dive into how Homzmart automated showroom innovation using AI. Learn how customer behavior, product popularity, design principles, and automation workflows can combine to generate optimized showroom layouts and styling concepts at scale, reducing manual effort while improving... Read More →
Saturday September 26, 2026 2:00pm - 3:00pm EEST
Ghurnata Community Space - Stage 3

2:00pm EEST

What Tools to Leverage When Building E‑commerce with AI in 2026
Saturday September 26, 2026 2:00pm - 3:00pm EEST
Discover the essential AI tools and technologies shaping e-commerce in 2026, from customer data platforms and CRM systems to search, personalization, automation, analytics, and experimentation tools that drive business growth.
Speakers
avatar for Amr Shawqy

Amr Shawqy

VP of Product & Technology, Signit
A serial entrepreneur, growth hacker, product manager, and software engineer, I am passionate about working with people from different backgrounds to build and scale products and solutions that can change people’s lives. At Signit, I am building and scaling a cutting-edge SaaS... Read More →
Saturday September 26, 2026 2:00pm - 3:00pm EEST
Ghurnata Community Space - Stage 4

2:45pm EEST

Fintech FSC FRA
Saturday September 26, 2026 2:45pm - 3:00pm EEST

Saturday September 26, 2026 2:45pm - 3:00pm EEST
Ghurnata Community Space - Stage 1

2:45pm EEST

Scaling Without the Overhead: How Modern Businesses Build Lean, High-Performance Operations
Saturday September 26, 2026 2:45pm - 3:30pm EEST
As competition intensifies and efficiency becomes a priority, businesses are moving away from traditional structures and embracing more agile operating models. This session explores how companies can leverage outsourcing, technology, distributed teams, and specialized service providers to scale while maintaining focus on their core business.
Moderators
avatar for Ezzeddin Zahzah

Ezzeddin Zahzah

Program Director, 500 Global
Industrial Engineer, turned founder, turned enabler, Ezzeddin remains a builder at heart. He’s driven by a passion for turning ideas into action, combining strategic thinking with executional and operational excellence. Efficiency matters to him, but effectiveness always comes first... Read More →
Speakers
avatar for Wael Khalil

Wael Khalil

CCO, NOX Holding

avatar for Dalia Ibrahim

Dalia Ibrahim

CEO, Nahdet Misr

avatar for Ahmed Rashad

Ahmed Rashad

Founder, Business Bel Araby
Management consultant, executive coach and business Strategist, Entrepreneur Magazine Contributing writer, and podcaster focused on helping businesses and leaders unlock their growth potential and stand out from the competition by developing competitive strategies, streamlining their... Read More →
Saturday September 26, 2026 2:45pm - 3:30pm EEST
Ghurnata Community Space - Stage 2

3:00pm EEST

Meet & Greet 02p: Torsana
Saturday September 26, 2026 3:00pm - 3:30pm EEST

Saturday September 26, 2026 3:00pm - 3:30pm EEST
Ghurnata Community Space - Stage 5

3:00pm EEST

SC PANEL 01
Saturday September 26, 2026 3:00pm - 3:45pm EEST

Saturday September 26, 2026 3:00pm - 3:45pm EEST
Ghurnata Community Space - Stage 1

3:10pm EEST

Monetizing Tech Communities
Saturday September 26, 2026 3:10pm - 4:10pm EEST
Building a following is one thing; building a sustainable business around it is another. This workshop bridges the gap between virtual engagement and real-world value by uncovering the playbook for transforming tech-focused online communities into thriving, revenue-generating ecosystems. From scaling knowledge-sharing into professional courses and offline networking hubs to bridging the gap between talent and industry, we explore how to turn your digital community into a powerful asset that fuels growth, trust, and long-term monetization.
Speakers
Saturday September 26, 2026 3:10pm - 4:10pm EEST
Ghurnata Community Space - Stage 4

3:10pm EEST

WS INV
Saturday September 26, 2026 3:10pm - 4:10pm EEST

Saturday September 26, 2026 3:10pm - 4:10pm EEST
Ghurnata Community Space - Stage 3

3:30pm EEST

Data Sovereignty in AI: Balancing Innovation and Compliance
Saturday September 26, 2026 3:30pm - 4:15pm EEST
New data residency requirements and regional cybersecurity regulations are reshaping how corporates deploy cloud and AI infrastructure. This panel breaks down what sovereign tech means in practice for Egyptian and MENA businesses — compliance obligations, operational implications, and how to design a resilient tech stack that meets both innovation and regulatory needs.
Moderators
avatar for loay elshawarby

loay elshawarby

Principle, El Shawarby Attorney

Speakers
avatar for Mohamed Kassem

Mohamed Kassem

General Manager, Microsoft
Mohamed Kassem is the General Manager of Microsoft Egypt, where he leads the company’s strategic efforts to accelerate the nation’s digital transformation and drive inclusive, sustainable economic growth. In his role, Kassem partners closely with government entities... Read More →
avatar for Suzzane Akkaboui

Suzzane Akkaboui

Acting CEO for Data Protection Center &, PDPC
Suzanne El Akabaoui Acting Chief Executive Officer of the Personal Data Protection Center | Advisor to the ICT Minister for Data Governance Suzanne El Akabaoui is a leading expert in data governance, privacy regulations, and digital policy. As Acting CEO of the Personal Data... Read More →
Saturday September 26, 2026 3:30pm - 4:15pm EEST
Ghurnata Community Space - Stage 2

3:45pm EEST

SC PANEL 02
Saturday September 26, 2026 3:45pm - 4:30pm EEST

Saturday September 26, 2026 3:45pm - 4:30pm EEST
Ghurnata Community Space - Stage 1

4:00pm EEST

Meet & Greet 03: Torsana
Saturday September 26, 2026 4:00pm - 4:30pm EEST

Saturday September 26, 2026 4:00pm - 4:30pm EEST
Ghurnata Community Space - Stage 5

4:15pm EEST

Agentic Commerce — The Future of AI‑Driven Buying
Saturday September 26, 2026 4:15pm - 5:00pm EEST
Examine how AI agents are transforming product discovery and purchasing through real-world applications, while addressing trust, governance, and the evolving role of merchants and marketplaces.
Moderators
avatar for Mohammed Fathy

Mohammed Fathy

Head of Cyber security, RTG Robusta Technology group
Mohammed Fathy is a Cybersecurity Leader, Offensive Security Expert, and AI Security Researcher with more than 10 years of experience in penetration testing, red teaming, application security, and threat intelligence.** He currently serves as **Head of Cybersecurity at Robusta... Read More →
Speakers
avatar for Tarek Taha

Tarek Taha

Cofounder and CPTO, Amtaar
Tarek Taha is a serial tech entrepreneur, operator, and Co-Founder & CPTO of Amtaar—an FRA-licensed fractional real estate investment platform—as well as the Founder of ERPn'Box. A veteran technology leader with over two decades of experience spanning fintech, proptech, software... Read More →
avatar for Mohamed Elmasry

Mohamed Elmasry

Founder, Tactful.AI
The second act Most founder stories have one arc. Mine has three. The build (2004 – 2022) My first company was Luxor Instruments, founded in 2004 while I was still an engineering student at Minia University. A small operation in Upper Egypt building self-service internet... Read More →
avatar for Amany Eissa

Amany Eissa

VP of AI, Keheilan, Keheilan
Dr. Amany Eissa is VP of Artificial Intelligence at Keheilan Asset Management, where she leads AI strategy and conducts due diligence across the fund's deep-tech and capital-markets investments. She is also Co-Founder and Head of Business Development at the Egypt University of Informatics... Read More →
Saturday September 26, 2026 4:15pm - 5:00pm EEST
Ghurnata Community Space - Stage 2

4:20pm EEST

WS 03"TORASNA"
Saturday September 26, 2026 4:20pm - 5:20pm EEST

Saturday September 26, 2026 4:20pm - 5:20pm EEST
Ghurnata Community Space - Stage 4

4:20pm EEST

WS INV
Saturday September 26, 2026 4:20pm - 5:20pm EEST

Saturday September 26, 2026 4:20pm - 5:20pm EEST
Ghurnata Community Space - Stage 3

4:30pm EEST

Bank Financing vs. Venture Capital in MENA: Are the Lines Blurring?
Saturday September 26, 2026 4:30pm - 5:15pm EEST
For decades, bank financing and venture capital in MENA have operated in largely separate worlds; one focused on stability, and predictable cash flows, the other on risk, scalability, and high-growth potential. Yet the lines between these two systems are beginning to blur as startups mature faster, SMEs digitize their operations, and financial institutions rethink their role in supporting innovation-led growth.

This session explores whether MENA’s capital stack is finally moving toward convergence, and what that means for entrepreneurs, investors, and lenders alike. It will unpack emerging hybrid models, the growing role of alternative lending and fintech-driven credit solutions, and whether traditional banks are becoming more venture-like or whether VCs are starting to adopt more disciplined, bank-like approaches in response to market realities.
Speakers
avatar for Fadi Antaki

Fadi Antaki

Partner, A15

avatar for Mohamed Aladdin

Mohamed Aladdin

General Partner - Venture Capital, Development Partners International
Mohamed is currently a General Partner on the DPI Venture Capital, MEA focused early and late stage VC fund. Prior to DPI, Mohamed led investments at Global Ventures, a Dubai-based VC fund investing across the MEA region. His domain expertise includes FinTech, HealthTech, Insurtech... Read More →
Saturday September 26, 2026 4:30pm - 5:15pm EEST
Ghurnata Community Space - Stage 1

5:00pm EEST

FSC
Saturday September 26, 2026 5:00pm - 5:15pm EEST

Saturday September 26, 2026 5:00pm - 5:15pm EEST
Ghurnata Community Space - Stage 2

5:00pm EEST

Meet & Greet 04
Saturday September 26, 2026 5:00pm - 5:30pm EEST

Saturday September 26, 2026 5:00pm - 5:30pm EEST
Ghurnata Community Space - Stage 5

5:15pm EEST

BREAK
Saturday September 26, 2026 5:15pm - 5:45pm EEST

Saturday September 26, 2026 5:15pm - 5:45pm EEST
Ghurnata Community Space - Stage 1

5:15pm EEST

BREAK
Saturday September 26, 2026 5:15pm - 5:45pm EEST

Saturday September 26, 2026 5:15pm - 5:45pm EEST
Ghurnata Community Space - Stage 2

5:30pm EEST

AI as Co-Creator: How Generative Tools Are Reshaping Game Development
Saturday September 26, 2026 5:30pm - 6:30pm EEST
How Generative Tools Are Reshaping Game Development Artificial intelligence is no longer just a feature inside games — it's sitting alongside the developers who build them. This panel explores how generative AI tools are transforming the game development pipeline, from concept art and world-building to code generation and playtesting. Developers, designers, and tech innovators will debate where AI accelerates creativity, where it creates new risks, and what this shift means for the next generation of game makers in the region and beyond.
Saturday September 26, 2026 5:30pm - 6:30pm EEST
Ghurnata Community Space - Stage 4

5:30pm EEST

Workshop: Ahmed Abdelkhalek
Saturday September 26, 2026 5:30pm - 6:30pm EEST

Speakers
avatar for Ahmed Abdelkhalek

Ahmed Abdelkhalek

Digital Natives, Startups & VCs - UAE, North Africa & Levant, Google Cloud

Saturday September 26, 2026 5:30pm - 6:30pm EEST
Ghurnata Community Space - Stage 3

5:45pm EEST

AI Infrastructure for Commerce — Scaling Intelligent, Data‑Driven Systems
Saturday September 26, 2026 5:45pm - 6:30pm EEST
Learn how AI infrastructure powers modern commerce through scalable data systems, real-time personalization, secure AI operations, and the foundations needed to deliver intelligent, reliable, and personalized customer experiences.
Moderators
avatar for Khaled Hashem

Khaled Hashem

Director of AI, RTG

Speakers
avatar for Mohamed Negm

Mohamed Negm

CISO, Valu, Valu
Mohamed Negm is a cybersecurity executive with over 20 years of experience spanning the financial services, telecommunications, oil and gas, education and technology industries. He currently serves as Chief Information Security Officer (CISO) at valU, Egypt's leading non-banking financial... Read More →
Saturday September 26, 2026 5:45pm - 6:30pm EEST
Ghurnata Community Space - Stage 2

5:45pm EEST

Macro Conditions, Liquidity, and Risk: What Global Shifts Mean for MENA & Africa Capital Flows
Saturday September 26, 2026 5:45pm - 6:30pm EEST
As global economic conditions evolve, investors are reassessing where and how capital is deployed across emerging markets. This panel will explore how interest rates, liquidity cycles, geopolitical developments, and risk perceptions are shaping capital flows into MENA and Africa. Speakers will discuss the opportunities and challenges facing the region, the sectors attracting investment, and what global shifts could mean for the future of growth, financing, and cross-border capital allocation.
Speakers
avatar for Margret  O’Connor

Margret O’Connor

Chairperson, Launch Africa Ventures
avatar for Maxime Bayen

Maxime Bayen

Partner, Catalyst Fund
Operating Partner of climate tech & Africa focused VC fund Catalyst Fund. Co-founder of startups funding insights platform Africa The Big Deal
avatar for Ayman Ismail

Ayman Ismail

Director, AUC Venture Lab
avatar for Omar Radwan

Omar Radwan

Executive Chairman, The Egyptian Exchange
Saturday September 26, 2026 5:45pm - 6:30pm EEST
Ghurnata Community Space - Stage 1

6:00pm EEST

Meet & Greet 05
Saturday September 26, 2026 6:00pm - 6:30pm EEST

Saturday September 26, 2026 6:00pm - 6:30pm EEST
Ghurnata Community Space - Stage 5

6:30pm EEST

When to Build In‑App vs On Channels
Saturday September 26, 2026 6:30pm - 6:45pm EEST
As commerce fragments across owned apps, messaging platforms, and third-party marketplaces, brands face a critical architecture decision: where should the buying experience actually live? help teams decide when to invest in native app experiences versus meeting customers where they already are.
Moderators
avatar for Barak Samir

Barak Samir

Head of Product RTG, RTG Robusta Technology Group
Head of Product at Robusta Studio, where I lead product strategy and delivery across digital transformation projects and help build the capabilities of the product managers on my team. My work sits at the intersection of three things: shaping product direction that connects business... Read More →
Speakers
KM

Karim Mansour

Product Lead, Dubizzle, Dubizzle
Saturday September 26, 2026 6:30pm - 6:45pm EEST
Ghurnata Community Space - Stage 1

6:30pm EEST

SC FSC
Saturday September 26, 2026 6:30pm - 6:45pm EEST

Saturday September 26, 2026 6:30pm - 6:45pm EEST
Ghurnata Community Space - Stage 2

6:40pm EEST

Building an AI-Powered Workplace: Practical Strategies for Smarter Collaboration and Productivity
Saturday September 26, 2026 6:40pm - 7:40pm EEST
AI is reshaping how teams communicate, collaborate, and get work done. In this interactive workshop, participants will explore practical strategies for integrating AI into everyday workflows to improve productivity, streamline collaboration, reduce repetitive work, and enhance decision-making. Through real-world use cases, implementation best practices, and examples from modern workplace platforms, attendees will learn how organizations can successfully embed AI into day-to-day operations regardless of the tools they use.
Speakers
avatar for Mohamed Ramadan

Mohamed Ramadan

Cloud Solution Architect, Microsoft
Mohamed Ramadan is a Cloud Solution Architect at Microsoft with over 16 years of experience in technology, cloud computing, artificial intelligence, and digital transformation. He helps organizations across the Middle East and Africa accelerate innovation through AI, Microsoft 365... Read More →
Saturday September 26, 2026 6:40pm - 7:40pm EEST
Ghurnata Community Space - Stage 3

6:40pm EEST

WS 05
Saturday September 26, 2026 6:40pm - 7:40pm EEST

Saturday September 26, 2026 6:40pm - 7:40pm EEST
Ghurnata Community Space - Stage 4

6:45pm EEST

When Regulation Meets Innovation: Shaping Emerging Tech Ecosystems
Saturday September 26, 2026 6:45pm - 7:00pm EEST
Emerging tech ecosystems are evolving at a pace that often outstrips the regulatory frameworks meant to govern them.

This session explores how regulation and innovation interact in practice, and what that means for investors and founders operating in emerging markets. It will examine where regulation enables growth by building trust and stability, and where it may unintentionally slow adoption or scale. The discussion will also highlight how investors assess regulatory risk when deploying capital into fast-moving sectors across MENA, Africa, and other emerging economies.
Saturday September 26, 2026 6:45pm - 7:00pm EEST
Ghurnata Community Space - Stage 1

6:45pm EEST

SC Panel
Saturday September 26, 2026 6:45pm - 7:30pm EEST

Saturday September 26, 2026 6:45pm - 7:30pm EEST
Ghurnata Community Space - Stage 2

7:00pm EEST

Building Investment-Ready Economies: The Role of Policy, Capital, and Institutions
Saturday September 26, 2026 7:00pm - 7:15pm EEST
Sustainable investment doesn't happen by chance, it is built on the strength of institutions, the effectiveness of policy, and the strategic deployment of capital. In this fireside chat, Osama Saleh draws on decades of leadership across banking, government, and investment to explore what makes economies truly investment-ready. From fostering investor confidence and strengthening financial ecosystems to enabling private sector growth, the discussion will offer practical insights into the foundations that attract long-term capital and drive sustainable economic development.
Speakers
avatar for H.E Osama Saleh

H.E Osama Saleh

Former Egyptian Minister of Investment

Saturday September 26, 2026 7:00pm - 7:15pm EEST
Ghurnata Community Space - Stage 1

7:15pm EEST

SC MINI PANEL 04"TORASNA"
Saturday September 26, 2026 7:15pm - 7:45pm EEST

Saturday September 26, 2026 7:15pm - 7:45pm EEST
Ghurnata Community Space - Stage 1

7:30pm EEST

SC Panel
Saturday September 26, 2026 7:30pm - 8:15pm EEST

Saturday September 26, 2026 7:30pm - 8:15pm EEST
Ghurnata Community Space - Stage 2

7:45pm EEST

Brand Building in a Performance-Obsessed World
Saturday September 26, 2026 7:45pm - 8:30pm EEST
As marketing budgets face greater scrutiny, there is a growing tension across MENA between brand-building investment and short-term performance marketing. This panel features CMOs who have navigated this tension successfully, arguing for the long-term value of brand equity while delivering the short-term numbers their organizations demand. A session for marketing leaders fighting to protect brand investment in a results-driven culture.
Speakers
avatar for Shereen Aggour

Shereen Aggour

Fractional CMO - Brand & Customer Experience Growth Advisor, eBound
Shereen Aggour is a Fractional CMO and Brand, Growth & Customer Experience Strategist with over 20 years of experience building brands, driving growth, and helping businesses scale. She works with scaling businesses and startups, helping them build strong brands and, importantly... Read More →
Saturday September 26, 2026 7:45pm - 8:30pm EEST
Ghurnata Community Space - Stage 1

8:15pm EEST

Where Are the Real Esports Businesses in Egypt?
Saturday September 26, 2026 8:15pm - 9:00pm EEST
Egypt has a large and active esports community, yet the number of scalable, sustainable businesses around esports remains limited. Beyond teams and tournaments, where are the real ventures driving long-term value? This panel explores the gap between community activity and actual business, and what it takes to build real esports companies in Egypt.
Saturday September 26, 2026 8:15pm - 9:00pm EEST
Ghurnata Community Space - Stage 2

8:30pm EEST

Entertainment Is Everyone’s Business
Saturday September 26, 2026 8:30pm - 9:15pm EEST
Entertainment is no longer just an industry, it has become one of the biggest business drivers in the region. Streaming platforms, film and television, live experiences, music, and creator-led businesses are shaping culture, influencing consumer behavior, and creating entirely new revenue models. This panel explores how entertainment became serious business, where the biggest opportunities lie, and what it takes to build successful entertainment companies in the region.
Speakers
avatar for Ali Ghamlouch

Ali Ghamlouch

Co-Founder, Whitebee Media
Ali Ghamlouch is the co-founder of Whitebee Media and former head of originals at Shahid, with a track record of shaping some of the Arab world’s most talked-about original titles. he helped redefine digital storytelling, earning a nomination for an International Emmy Award. With... Read More →
Saturday September 26, 2026 8:30pm - 9:15pm EEST
Ghurnata Community Space - Stage 1
 

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