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Techne Summit 2026
Saturday, September 26
 

1:00pm EEST

Advancing Universal Healthcare Through Technology
Saturday September 26, 2026 1:00pm - 1:15pm EEST
The Universal Health Insurance program is transforming Egypt’s healthcare landscape, with technology playing a critical role in making healthcare more accessible, efficient, and patient-centered. This fireside chat explores the progress of the UHIA and the key milestones achieved so far, while examining how technology companies can contribute to accelerating the program’s impact. The discussion will highlight opportunities for collaboration, digital innovation, and scalable tech solutions that can support the future of universal healthcare.
Saturday September 26, 2026 1:00pm - 1:15pm EEST
Ghurnata Community Space - Stage 1

1:00pm EEST

Cybersecurity as a Corporate Innovation Enabler
Saturday September 26, 2026 1:00pm - 1:45pm EEST
As corporates across the region accelerate digital transformation, cybersecurity risks are scaling in parallel, yet security is often treated as a brake on innovation. This panel reframes cybersecurity as a competitive enabler, featuring CISOs who have built security architectures that allow organizations to move fast without compromising resilience.
Moderators
avatar for Ossama Rashad

Ossama Rashad

Head Of IT Security, Suez Canal Bank

Speakers
avatar for Ahmed Fawzy

Ahmed Fawzy

Managing Director, iExperts
Ahmed is the Managing Director of iExperts, a leading cybersecurity consultancy and training firm operating across the UK, EU, and Middle East. With over 24 years of experience in the IT industry, he brings deep expertise in cybersecurity, risk management, incident response, PCI DSS... Read More →
avatar for Sameh Emam

Sameh Emam

Cybersecurity Leader, Cisco Systems
Sameh Emam is a cybersecurity strategist and technology advisor with more than 25 years of experience helping organizations strengthen cyber resilience, modernize security architectures, and accelerate secure digital transformation across the Middle East and Africa. He has advised... Read More →
avatar for Hisham Mohamed

Hisham Mohamed

Egypt Chief Information Security Officer, AWB Egypt
Short BIO : Hisham Mohamed Aly – Chief Information Security Officer - More than 15 years of experience in cyber security - ITU Cyber Security Expert (UN Organization) - Formally named to the IFSEC Global “Top Security Influencers for 2020” - Member in Blockchain Committee... Read More →
avatar for Mohamed Sadat

Mohamed Sadat

Group Chief Information Security Officer (CISO), Paymob
Mohamed Sadat is a Group Chief Information Security Officer at Paymob, one of MENA’s leading fintech platforms processing digital payments across Egypt, UAE, Saudi Arabia, Pakistan, and Oman. With two decades of progressive cybersecurity leadership, he is one of the few CISOs in... Read More →
Saturday September 26, 2026 1:00pm - 1:45pm EEST
Ghurnata Community Space - Stage 2

1:15pm EEST

AI-First Finance: Are We Rebuilding the Financial Stack or Just the UX?
Saturday September 26, 2026 1:15pm - 2:00pm EEST
Artificial intelligence is rapidly transforming financial services, from customer experience and fraud detection to lending, compliance, operations, and decision making. But is AI simply making existing financial products smarter, or is it fundamentally reshaping how financial institutions are built and compete? This panel explores where AI is creating lasting competitive advantage, how banks and fintechs are adapting their strategies, and what the next generation of financial services will look like in an AI driven world.
Saturday September 26, 2026 1:15pm - 2:00pm EEST
Ghurnata Community Space - Stage 1

1:45pm EEST

The Family Business Transformation Imperative
Saturday September 26, 2026 1:45pm - 2:00pm EEST
Much of the MENA region's economy is dominated by family-owned conglomerates navigating a generational handover at exactly the moment digital disruption demands transformation. This session features next-generation leaders from major regional family businesses who are driving digital and cultural change — and the tensions, breakthroughs, and hard lessons from doing so.
Saturday September 26, 2026 1:45pm - 2:00pm EEST
Ghurnata Community Space - Stage 2

2:00pm EEST

Meet & Greet 01: Torsana
Saturday September 26, 2026 2:00pm - 2:30pm EEST

Saturday September 26, 2026 2:00pm - 2:30pm EEST
Ghurnata Community Space - Stage 5

2:00pm EEST

Beyond the Core: How Market Leaders Build Their Next Growth Engine
Saturday September 26, 2026 2:00pm - 2:45pm EEST
Growth no longer comes only from optimizing the core business. Leading companies are increasingly creating new products, digital platforms, partnerships, and business models to unlock their next phase of growth. This session brings together corporate leaders from across industries to discuss how they identify opportunities, allocate resources, and innovate beyond the businesses that made them successful.
Moderators
avatar for Tarek El Kady

Tarek El Kady

Founder and Chairman, Techne

Speakers
avatar for Mohamed El Araby

Mohamed El Araby

Managing Director, L'Oréal Egypt
Mohamed El Araby has been appointed as Managing Director of L'Oréal Egypt, effective April 2025. He brings over 2 decades of dynamic leadership in the beauty industry to this role, with extensive experience across diverse markets in the Middle East & globally. His proven ability... Read More →
avatar for Sherif Nour

Sherif Nour

Country President, Astrazeneca Egypt

Saturday September 26, 2026 2:00pm - 2:45pm EEST
Ghurnata Community Space - Stage 2

2:00pm EEST

Beyond Payments: The Next Battleground for Financial Services
Saturday September 26, 2026 2:00pm - 2:45pm EEST
For the past decade, payments have dominated fintech innovation across the MENA region. As the ecosystem matures, the next wave of growth is emerging across digital lending, WealthTech, InsurTech, SME finance, embedded finance, and AI-powered financial services. This discussion explores where the greatest opportunities lie, which business models are attracting investment, and what will define the region's next generation of fintech leaders.
Saturday September 26, 2026 2:00pm - 2:45pm EEST
Ghurnata Community Space - Stage 1

2:00pm EEST

From Customer Behavior to Showroom Restyling: Building an AI-Powered Retail Innovation Engine
Saturday September 26, 2026 2:00pm - 3:00pm EEST
A deep dive into how Homzmart automated showroom innovation using AI. Learn how customer behavior, product popularity, design principles, and automation workflows can combine to generate optimized showroom layouts and styling concepts at scale, reducing manual effort while improving customer experience.
Speakers
avatar for Mohamed Ismail

Mohamed Ismail

Lead product design, homzmart
Mohamed Ismail is a Lead Product Designer at Homzmart, one of Egypt's leading furniture and home e-commerce platforms, where he crafts user experiences tailored to the MENA market. With a focus on Arabic-first, conversion-driven design, he bridges product strategy and hands-on UI/UX... Read More →
avatar for Ramy Hussein

Ramy Hussein

CTO/CPO, Homzmart
A deep dive into how Homzmart automated showroom innovation using AI. Learn how customer behavior, product popularity, design principles, and automation workflows can combine to generate optimized showroom layouts and styling concepts at scale, reducing manual effort while improving... Read More →
Saturday September 26, 2026 2:00pm - 3:00pm EEST
Ghurnata Community Space - Stage 3

2:00pm EEST

What Tools to Leverage When Building E‑commerce with AI in 2026
Saturday September 26, 2026 2:00pm - 3:00pm EEST
Discover the essential AI tools and technologies shaping e-commerce in 2026, from customer data platforms and CRM systems to search, personalization, automation, analytics, and experimentation tools that drive business growth.
Speakers
avatar for Amr Shawqy

Amr Shawqy

VP of Product & Technology, Signit
A serial entrepreneur, growth hacker, product manager, and software engineer, I am passionate about working with people from different backgrounds to build and scale products and solutions that can change people’s lives. At Signit, I am building and scaling a cutting-edge SaaS... Read More →
Saturday September 26, 2026 2:00pm - 3:00pm EEST
Ghurnata Community Space - Stage 4

2:45pm EEST

Fintech FSC FRA
Saturday September 26, 2026 2:45pm - 3:00pm EEST

Saturday September 26, 2026 2:45pm - 3:00pm EEST
Ghurnata Community Space - Stage 1

2:45pm EEST

Scaling Without the Overhead: How Modern Businesses Build Lean, High-Performance Operations
Saturday September 26, 2026 2:45pm - 3:30pm EEST
As competition intensifies and efficiency becomes a priority, businesses are moving away from traditional structures and embracing more agile operating models. This session explores how companies can leverage outsourcing, technology, distributed teams, and specialized service providers to scale while maintaining focus on their core business.
Moderators
avatar for Ezzeddin Zahzah

Ezzeddin Zahzah

Program Director, 500 Global
Industrial Engineer, turned founder, turned enabler, Ezzeddin remains a builder at heart. He’s driven by a passion for turning ideas into action, combining strategic thinking with executional and operational excellence. Efficiency matters to him, but effectiveness always comes first... Read More →
Speakers
avatar for Wael Khalil

Wael Khalil

CCO, NOX Holding

avatar for Dalia Ibrahim

Dalia Ibrahim

CEO, Nahdet Misr

avatar for Ahmed Rashad

Ahmed Rashad

Founder, Business Bel Araby
Management consultant, executive coach and business Strategist, Entrepreneur Magazine Contributing writer, and podcaster focused on helping businesses and leaders unlock their growth potential and stand out from the competition by developing competitive strategies, streamlining their... Read More →
Saturday September 26, 2026 2:45pm - 3:30pm EEST
Ghurnata Community Space - Stage 2

3:00pm EEST

Meet & Greet 02p: Torsana
Saturday September 26, 2026 3:00pm - 3:30pm EEST

Saturday September 26, 2026 3:00pm - 3:30pm EEST
Ghurnata Community Space - Stage 5

3:00pm EEST

SC PANEL 01
Saturday September 26, 2026 3:00pm - 3:45pm EEST

Saturday September 26, 2026 3:00pm - 3:45pm EEST
Ghurnata Community Space - Stage 1

3:10pm EEST

Monetizing Tech Communities
Saturday September 26, 2026 3:10pm - 4:10pm EEST
Building a following is one thing; building a sustainable business around it is another. This workshop bridges the gap between virtual engagement and real-world value by uncovering the playbook for transforming tech-focused online communities into thriving, revenue-generating ecosystems. From scaling knowledge-sharing into professional courses and offline networking hubs to bridging the gap between talent and industry, we explore how to turn your digital community into a powerful asset that fuels growth, trust, and long-term monetization.
Speakers
Saturday September 26, 2026 3:10pm - 4:10pm EEST
Ghurnata Community Space - Stage 4

3:10pm EEST

WS INV
Saturday September 26, 2026 3:10pm - 4:10pm EEST

Saturday September 26, 2026 3:10pm - 4:10pm EEST
Ghurnata Community Space - Stage 3

3:30pm EEST

Data Sovereignty in AI: Balancing Innovation and Compliance
Saturday September 26, 2026 3:30pm - 4:15pm EEST
New data residency requirements and regional cybersecurity regulations are reshaping how corporates deploy cloud and AI infrastructure. This panel breaks down what sovereign tech means in practice for Egyptian and MENA businesses — compliance obligations, operational implications, and how to design a resilient tech stack that meets both innovation and regulatory needs.
Moderators
avatar for loay elshawarby

loay elshawarby

Principle, El Shawarby Attorney

Speakers
avatar for Mohamed Kassem

Mohamed Kassem

General Manager, Microsoft
Mohamed Kassem is the General Manager of Microsoft Egypt, where he leads the company’s strategic efforts to accelerate the nation’s digital transformation and drive inclusive, sustainable economic growth. In his role, Kassem partners closely with government entities... Read More →
avatar for Suzzane Akkaboui

Suzzane Akkaboui

Acting CEO for Data Protection Center &, PDPC
Suzanne El Akabaoui Acting Chief Executive Officer of the Personal Data Protection Center | Advisor to the ICT Minister for Data Governance Suzanne El Akabaoui is a leading expert in data governance, privacy regulations, and digital policy. As Acting CEO of the Personal Data... Read More →
Saturday September 26, 2026 3:30pm - 4:15pm EEST
Ghurnata Community Space - Stage 2

3:45pm EEST

SC PANEL 02
Saturday September 26, 2026 3:45pm - 4:30pm EEST

Saturday September 26, 2026 3:45pm - 4:30pm EEST
Ghurnata Community Space - Stage 1

4:00pm EEST

Meet & Greet 03: Torsana
Saturday September 26, 2026 4:00pm - 4:30pm EEST

Saturday September 26, 2026 4:00pm - 4:30pm EEST
Ghurnata Community Space - Stage 5

4:15pm EEST

Agentic Commerce — The Future of AI‑Driven Buying
Saturday September 26, 2026 4:15pm - 5:00pm EEST
Examine how AI agents are transforming product discovery and purchasing through real-world applications, while addressing trust, governance, and the evolving role of merchants and marketplaces.
Moderators
avatar for Mohammed Fathy

Mohammed Fathy

Head of Cyber security, RTG Robusta Technology group
Mohammed Fathy is a Cybersecurity Leader, Offensive Security Expert, and AI Security Researcher with more than 10 years of experience in penetration testing, red teaming, application security, and threat intelligence.** He currently serves as **Head of Cybersecurity at Robusta... Read More →
Speakers
avatar for Tarek Taha

Tarek Taha

Cofounder and CPTO, Amtaar
Tarek Taha is a serial tech entrepreneur, operator, and Co-Founder & CPTO of Amtaar—an FRA-licensed fractional real estate investment platform—as well as the Founder of ERPn'Box. A veteran technology leader with over two decades of experience spanning fintech, proptech, software... Read More →
avatar for Mohamed Elmasry

Mohamed Elmasry

Founder, Tactful.AI
The second act Most founder stories have one arc. Mine has three. The build (2004 – 2022) My first company was Luxor Instruments, founded in 2004 while I was still an engineering student at Minia University. A small operation in Upper Egypt building self-service internet... Read More →
avatar for Amany Eissa

Amany Eissa

VP of AI, Keheilan, Keheilan
Dr. Amany Eissa is VP of Artificial Intelligence at Keheilan Asset Management, where she leads AI strategy and conducts due diligence across the fund's deep-tech and capital-markets investments. She is also Co-Founder and Head of Business Development at the Egypt University of Informatics... Read More →
Saturday September 26, 2026 4:15pm - 5:00pm EEST
Ghurnata Community Space - Stage 2

4:20pm EEST

WS 03"TORASNA"
Saturday September 26, 2026 4:20pm - 5:20pm EEST

Saturday September 26, 2026 4:20pm - 5:20pm EEST
Ghurnata Community Space - Stage 4

4:20pm EEST

WS INV
Saturday September 26, 2026 4:20pm - 5:20pm EEST

Saturday September 26, 2026 4:20pm - 5:20pm EEST
Ghurnata Community Space - Stage 3

4:30pm EEST

Bank Financing vs. Venture Capital in MENA: Are the Lines Blurring?
Saturday September 26, 2026 4:30pm - 5:15pm EEST
For decades, bank financing and venture capital in MENA have operated in largely separate worlds; one focused on stability, and predictable cash flows, the other on risk, scalability, and high-growth potential. Yet the lines between these two systems are beginning to blur as startups mature faster, SMEs digitize their operations, and financial institutions rethink their role in supporting innovation-led growth.

This session explores whether MENA’s capital stack is finally moving toward convergence, and what that means for entrepreneurs, investors, and lenders alike. It will unpack emerging hybrid models, the growing role of alternative lending and fintech-driven credit solutions, and whether traditional banks are becoming more venture-like or whether VCs are starting to adopt more disciplined, bank-like approaches in response to market realities.
Speakers
avatar for Fadi Antaki

Fadi Antaki

Partner, A15

avatar for Mohamed Aladdin

Mohamed Aladdin

General Partner - Venture Capital, Development Partners International
Mohamed is currently a General Partner on the DPI Venture Capital, MEA focused early and late stage VC fund. Prior to DPI, Mohamed led investments at Global Ventures, a Dubai-based VC fund investing across the MEA region. His domain expertise includes FinTech, HealthTech, Insurtech... Read More →
Saturday September 26, 2026 4:30pm - 5:15pm EEST
Ghurnata Community Space - Stage 1

5:00pm EEST

FSC
Saturday September 26, 2026 5:00pm - 5:15pm EEST

Saturday September 26, 2026 5:00pm - 5:15pm EEST
Ghurnata Community Space - Stage 2

5:00pm EEST

Meet & Greet 04
Saturday September 26, 2026 5:00pm - 5:30pm EEST

Saturday September 26, 2026 5:00pm - 5:30pm EEST
Ghurnata Community Space - Stage 5

5:15pm EEST

BREAK
Saturday September 26, 2026 5:15pm - 5:45pm EEST

Saturday September 26, 2026 5:15pm - 5:45pm EEST
Ghurnata Community Space - Stage 1

5:15pm EEST

BREAK
Saturday September 26, 2026 5:15pm - 5:45pm EEST

Saturday September 26, 2026 5:15pm - 5:45pm EEST
Ghurnata Community Space - Stage 2

5:30pm EEST

AI as Co-Creator: How Generative Tools Are Reshaping Game Development
Saturday September 26, 2026 5:30pm - 6:30pm EEST
How Generative Tools Are Reshaping Game Development Artificial intelligence is no longer just a feature inside games — it's sitting alongside the developers who build them. This panel explores how generative AI tools are transforming the game development pipeline, from concept art and world-building to code generation and playtesting. Developers, designers, and tech innovators will debate where AI accelerates creativity, where it creates new risks, and what this shift means for the next generation of game makers in the region and beyond.
Saturday September 26, 2026 5:30pm - 6:30pm EEST
Ghurnata Community Space - Stage 4

5:30pm EEST

Workshop: Ahmed Abdelkhalek
Saturday September 26, 2026 5:30pm - 6:30pm EEST

Speakers
avatar for Ahmed Abdelkhalek

Ahmed Abdelkhalek

Digital Natives, Startups & VCs - UAE, North Africa & Levant, Google Cloud

Saturday September 26, 2026 5:30pm - 6:30pm EEST
Ghurnata Community Space - Stage 3

5:45pm EEST

AI Infrastructure for Commerce — Scaling Intelligent, Data‑Driven Systems
Saturday September 26, 2026 5:45pm - 6:30pm EEST
Learn how AI infrastructure powers modern commerce through scalable data systems, real-time personalization, secure AI operations, and the foundations needed to deliver intelligent, reliable, and personalized customer experiences.
Moderators
avatar for Khaled Hashem

Khaled Hashem

Director of AI, RTG

Speakers
avatar for Mohamed Negm

Mohamed Negm

CISO, Valu, Valu
Mohamed Negm is a cybersecurity executive with over 20 years of experience spanning the financial services, telecommunications, oil and gas, education and technology industries. He currently serves as Chief Information Security Officer (CISO) at valU, Egypt's leading non-banking financial... Read More →
Saturday September 26, 2026 5:45pm - 6:30pm EEST
Ghurnata Community Space - Stage 2

5:45pm EEST

Macro Conditions, Liquidity, and Risk: What Global Shifts Mean for MENA & Africa Capital Flows
Saturday September 26, 2026 5:45pm - 6:30pm EEST
As global economic conditions evolve, investors are reassessing where and how capital is deployed across emerging markets. This panel will explore how interest rates, liquidity cycles, geopolitical developments, and risk perceptions are shaping capital flows into MENA and Africa. Speakers will discuss the opportunities and challenges facing the region, the sectors attracting investment, and what global shifts could mean for the future of growth, financing, and cross-border capital allocation.
Speakers
avatar for Margret  O’Connor

Margret O’Connor

Chairperson, Launch Africa Ventures
avatar for Maxime Bayen

Maxime Bayen

Partner, Catalyst Fund
Operating Partner of climate tech & Africa focused VC fund Catalyst Fund. Co-founder of startups funding insights platform Africa The Big Deal
avatar for Ayman Ismail

Ayman Ismail

Director, AUC Venture Lab
avatar for Omar Radwan

Omar Radwan

Executive Chairman, The Egyptian Exchange
Saturday September 26, 2026 5:45pm - 6:30pm EEST
Ghurnata Community Space - Stage 1

6:00pm EEST

Meet & Greet 05
Saturday September 26, 2026 6:00pm - 6:30pm EEST

Saturday September 26, 2026 6:00pm - 6:30pm EEST
Ghurnata Community Space - Stage 5

6:30pm EEST

When to Build In‑App vs On Channels
Saturday September 26, 2026 6:30pm - 6:45pm EEST
As commerce fragments across owned apps, messaging platforms, and third-party marketplaces, brands face a critical architecture decision: where should the buying experience actually live? help teams decide when to invest in native app experiences versus meeting customers where they already are.
Moderators
avatar for Barak Samir

Barak Samir

Head of Product RTG, RTG Robusta Technology Group
Head of Product at Robusta Studio, where I lead product strategy and delivery across digital transformation projects and help build the capabilities of the product managers on my team. My work sits at the intersection of three things: shaping product direction that connects business... Read More →
Speakers
KM

Karim Mansour

Product Lead, Dubizzle, Dubizzle
Saturday September 26, 2026 6:30pm - 6:45pm EEST
Ghurnata Community Space - Stage 1

6:30pm EEST

SC FSC
Saturday September 26, 2026 6:30pm - 6:45pm EEST

Saturday September 26, 2026 6:30pm - 6:45pm EEST
Ghurnata Community Space - Stage 2

6:40pm EEST

Building an AI-Powered Workplace: Practical Strategies for Smarter Collaboration and Productivity
Saturday September 26, 2026 6:40pm - 7:40pm EEST
AI is reshaping how teams communicate, collaborate, and get work done. In this interactive workshop, participants will explore practical strategies for integrating AI into everyday workflows to improve productivity, streamline collaboration, reduce repetitive work, and enhance decision-making. Through real-world use cases, implementation best practices, and examples from modern workplace platforms, attendees will learn how organizations can successfully embed AI into day-to-day operations regardless of the tools they use.
Speakers
avatar for Mohamed Ramadan

Mohamed Ramadan

Cloud Solution Architect, Microsoft
Mohamed Ramadan is a Cloud Solution Architect at Microsoft with over 16 years of experience in technology, cloud computing, artificial intelligence, and digital transformation. He helps organizations across the Middle East and Africa accelerate innovation through AI, Microsoft 365... Read More →
Saturday September 26, 2026 6:40pm - 7:40pm EEST
Ghurnata Community Space - Stage 3

6:40pm EEST

WS 05
Saturday September 26, 2026 6:40pm - 7:40pm EEST

Saturday September 26, 2026 6:40pm - 7:40pm EEST
Ghurnata Community Space - Stage 4

6:45pm EEST

When Regulation Meets Innovation: Shaping Emerging Tech Ecosystems
Saturday September 26, 2026 6:45pm - 7:00pm EEST
Emerging tech ecosystems are evolving at a pace that often outstrips the regulatory frameworks meant to govern them.

This session explores how regulation and innovation interact in practice, and what that means for investors and founders operating in emerging markets. It will examine where regulation enables growth by building trust and stability, and where it may unintentionally slow adoption or scale. The discussion will also highlight how investors assess regulatory risk when deploying capital into fast-moving sectors across MENA, Africa, and other emerging economies.
Saturday September 26, 2026 6:45pm - 7:00pm EEST
Ghurnata Community Space - Stage 1

6:45pm EEST

SC Panel
Saturday September 26, 2026 6:45pm - 7:30pm EEST

Saturday September 26, 2026 6:45pm - 7:30pm EEST
Ghurnata Community Space - Stage 2

7:00pm EEST

Building Investment-Ready Economies: The Role of Policy, Capital, and Institutions
Saturday September 26, 2026 7:00pm - 7:15pm EEST
Sustainable investment doesn't happen by chance, it is built on the strength of institutions, the effectiveness of policy, and the strategic deployment of capital. In this fireside chat, Osama Saleh draws on decades of leadership across banking, government, and investment to explore what makes economies truly investment-ready. From fostering investor confidence and strengthening financial ecosystems to enabling private sector growth, the discussion will offer practical insights into the foundations that attract long-term capital and drive sustainable economic development.
Speakers
avatar for H.E Osama Saleh

H.E Osama Saleh

Former Egyptian Minister of Investment

Saturday September 26, 2026 7:00pm - 7:15pm EEST
Ghurnata Community Space - Stage 1

7:15pm EEST

SC MINI PANEL 04"TORASNA"
Saturday September 26, 2026 7:15pm - 7:45pm EEST

Saturday September 26, 2026 7:15pm - 7:45pm EEST
Ghurnata Community Space - Stage 1

7:30pm EEST

SC Panel
Saturday September 26, 2026 7:30pm - 8:15pm EEST

Saturday September 26, 2026 7:30pm - 8:15pm EEST
Ghurnata Community Space - Stage 2

7:45pm EEST

Brand Building in a Performance-Obsessed World
Saturday September 26, 2026 7:45pm - 8:30pm EEST
As marketing budgets face greater scrutiny, there is a growing tension across MENA between brand-building investment and short-term performance marketing. This panel features CMOs who have navigated this tension successfully, arguing for the long-term value of brand equity while delivering the short-term numbers their organizations demand. A session for marketing leaders fighting to protect brand investment in a results-driven culture.
Speakers
avatar for Shereen Aggour

Shereen Aggour

Fractional CMO - Brand & Customer Experience Growth Advisor, eBound
Shereen Aggour is a Fractional CMO and Brand, Growth & Customer Experience Strategist with over 20 years of experience building brands, driving growth, and helping businesses scale. She works with scaling businesses and startups, helping them build strong brands and, importantly... Read More →
Saturday September 26, 2026 7:45pm - 8:30pm EEST
Ghurnata Community Space - Stage 1

8:15pm EEST

Where Are the Real Esports Businesses in Egypt?
Saturday September 26, 2026 8:15pm - 9:00pm EEST
Egypt has a large and active esports community, yet the number of scalable, sustainable businesses around esports remains limited. Beyond teams and tournaments, where are the real ventures driving long-term value? This panel explores the gap between community activity and actual business, and what it takes to build real esports companies in Egypt.
Saturday September 26, 2026 8:15pm - 9:00pm EEST
Ghurnata Community Space - Stage 2

8:30pm EEST

Entertainment Is Everyone’s Business
Saturday September 26, 2026 8:30pm - 9:15pm EEST
Entertainment is no longer just an industry, it has become one of the biggest business drivers in the region. Streaming platforms, film and television, live experiences, music, and creator-led businesses are shaping culture, influencing consumer behavior, and creating entirely new revenue models. This panel explores how entertainment became serious business, where the biggest opportunities lie, and what it takes to build successful entertainment companies in the region.
Speakers
avatar for Ali Ghamlouch

Ali Ghamlouch

Co-Founder, Whitebee Media
Ali Ghamlouch is the co-founder of Whitebee Media and former head of originals at Shahid, with a track record of shaping some of the Arab world’s most talked-about original titles. he helped redefine digital storytelling, earning a nomination for an International Emmy Award. With... Read More →
Saturday September 26, 2026 8:30pm - 9:15pm EEST
Ghurnata Community Space - Stage 1
 
Sunday, September 27
 

2:00pm EEST

Meet & Greet 01
Sunday September 27, 2026 2:00pm - 2:30pm EEST

Sunday September 27, 2026 2:00pm - 2:30pm EEST
Ghurnata Community Space - Stage 5

2:00pm EEST

The New Startup Playbook: Growth, Capital, and Survival in 2026
Sunday September 27, 2026 2:00pm - 2:45pm EEST
The startup landscape is evolving rapidly, with shifting funding dynamics and new growth strategies emerging. This session explores how startups are adapting to current market conditions and what founders should focus on moving forward.
Moderators
avatar for Sherif Hassan

Sherif Hassan

Marketing Director, Flat6labs
Sherief Hassan is Marketing Director at Flat6Labs, the leading startup accelerator in the MENA region, where he leads communications, PR, and program marketing across initiatives that have helped back more than 10,000 founders. With over 15 years spanning FMCG, media agencies, and... Read More →
Speakers
avatar for Nehal Helmy

Nehal Helmy

Co-Founder and Chief of Strategy Officer, Flend
Nehal Helmy is the Co-Founder and Chief Strategy Officer of Flend, Egypt's first licensed digital NBFI dedicated to SME finance. An economist by training, she brings over a decade of experience spanning entrepreneurship, financial sector development, public policy, and international... Read More →
avatar for Hisham Akram

Hisham Akram

Founder & CEO, GRANITE Financial Holding
Hisham Akram is a pioneer in Egypt’s financial sector with over 30 years of experience in building and scaling leading institutions. He is the Founder and CEO of GRANITE Financial Holding, where he leads the company’s mission to redefine asset management through introducing innovative... Read More →
avatar for Bako Ambianda

Bako Ambianda

CEO, Backbone Capital Ventures
Bako Ambianda is a visionary entrepreneur, investor, author, and global speaker dedicated to driving Africa’s economic transformation through strategic enterprise and capital allocation. As the Chairman of Bako Group Holdings and CEO of Backbone Capital, Bako orchestrates investments... Read More →
avatar for Ayman Ismail

Ayman Ismail

Director, AUC Venture Lab
Sunday September 27, 2026 2:00pm - 2:45pm EEST
Ghurnata Community Space - Stage 1

2:00pm EEST

Corporates as Startup Customers: Unlocking the Procurement Opportunity
Sunday September 27, 2026 2:00pm - 2:45pm EEST
One of the most underutilized drivers of startup growth across MENA is corporate procurement. This panel explores how large organizations can become better customers of startups — unlocking procurement pathways, reducing bureaucratic friction, and creating real commercial relationships that go beyond accelerator partnerships and headline sponsorships.
Moderators
avatar for Rama El Safty

Rama El Safty

Global Technology Leader, Former IBM, Lenovo, Atos, Central Bank of Egypt
Rama El Safty is an Egyptian-French computer scientist and transformational leader with a 25-year track record of building organizations from scratch and accelerating growth across Europe, the Middle East, and Africa. She specializes in disrupting traditional sectors, combining an... Read More →
Speakers
avatar for Ahmed Aly

Ahmed Aly

Digital Health & Innovation Partner, Roche Middle East

avatar for Laila Helmy

Laila Helmy

Head of Digital Transformation, First Abu Dhabi Bank Misr (FABMISR)

Sunday September 27, 2026 2:00pm - 2:45pm EEST
Ghurnata Community Space - Stage 2

2:00pm EEST

Advanced AI Agents for Commerce: From Prototype to Production
Sunday September 27, 2026 2:00pm - 3:00pm EEST
Learn how to build and scale AI agents for commerce, covering architecture, system integrations, performance evaluation, and key considerations for safety and privacy.
Speakers
avatar for Abdelrahman Elnaka

Abdelrahman Elnaka

Product Director, RTG, RTG

Sunday September 27, 2026 2:00pm - 3:00pm EEST
Ghurnata Community Space - Stage 3

2:00pm EEST

The Athlete as a Brand: Monetizing Personal Data in the Age of Digital Sports
Sunday September 27, 2026 2:00pm - 3:00pm EEST
Monetizing Personal Data in the Age of Digital Sports Athletes have always been more than their performance — but in the digital era, their data has become a commercial asset in its own right. This panel explores how athletes can take ownership of their personal brand in a landscape where performance metrics, behavioral patterns, and audience engagement data are increasingly valuable to sponsors, platforms, and media rights holders. Marketers, athlete representatives, and sports business strategists will unpack how players can build, protect, and monetize their digital identity without losing control of their narrative.
Speakers
avatar for Heba Adly

Heba Adly

Head of business development, El Qalaa El Hamraa

Sunday September 27, 2026 2:00pm - 3:00pm EEST
Ghurnata Community Space - Stage 4

2:45pm EEST

SI FSC 01
Sunday September 27, 2026 2:45pm - 3:00pm EEST

Sunday September 27, 2026 2:45pm - 3:00pm EEST
Ghurnata Community Space - Stage 1

2:45pm EEST

AI Inside the Enterprise: What Happens After the Hype?
Sunday September 27, 2026 2:45pm - 3:30pm EEST
After years of experimentation and pilot projects, enterprises are entering a new phase of AI adoption. This session explores where AI is delivering measurable business value, what has failed, and how organizations are redesigning operations, talent, governance, and decision-making around intelligent systems.
Moderators
avatar for Hassan El Sokary

Hassan El Sokary

Founder Vita Venture Studio and chairperson Qetraa, Vita Venture Studio

Speakers
avatar for Mahmoud Hamouda

Mahmoud Hamouda

Head of strategic initiatives, Banque Misr
Mahmoud Hamouda is Head of Strategic Initiatives at Banque Misr, where he helped establish the Strategy Office and supports enterprise-wide strategy execution across digital transformation, data and AI, technology modernization, and new business models. Before joining Banque Misr... Read More →
avatar for Moataz El-Toukhy

Moataz El-Toukhy

Commercial Director, e&

avatar for Amr Elashkar

Amr Elashkar

Chief Information Officer, Cleopatra Hospitals Group
Dr. Amr Alashkar is a senior digital transformation and information technology leader with over 25 years of experience driving measurable business impact through technology. He is recognized for aligning IT strategy with organizational objectives, delivering scalable, secure, and... Read More →
Sunday September 27, 2026 2:45pm - 3:30pm EEST
Ghurnata Community Space - Stage 2

3:00pm EEST

Meet & Greet 02
Sunday September 27, 2026 3:00pm - 3:30pm EEST

Sunday September 27, 2026 3:00pm - 3:30pm EEST
Ghurnata Community Space - Stage 5

3:00pm EEST

Building In The Era of AI: What Startups Will Actually Win in the Next Five Years?
Sunday September 27, 2026 3:00pm - 3:45pm EEST
AI is reshaping how startups are built, scaled, funded, and defended, while tighter capital markets are forcing founders to rethink growth, efficiency, and differentiation. This session explores what the next generation of winning startups will look like in MENA, from AI-native companies and deeptech ventures to new business models, talent dynamics, and investment theses emerging across the region.
Speakers
avatar for Yehia Ashour

Yehia Ashour

Co-founder & Chief Executive Officer, INVIA
Yehia Ashour is a seasoned investment and finance executive with over 20 years of experience in financial advisory, private equity, and capital raising across the MENA region. As Co-Founder and CEO of INVIA, he is building Egypt’s next-generation financial operating platform for... Read More →
avatar for Omar Sakr

Omar Sakr

CEO, Nawah scientific
Father of five, entrepreneur in the heart, scientist in the lab & BBQ master in every out trip. Dr. Omar Sakr is the founder and CEO of Nawah-Scientific, Africa’s biggest online destination to outsource scientific experiments in the fields of natural and biomedical sciences. He... Read More →
avatar for Ayman Bazaraa

Ayman Bazaraa

CEO and Founder, Sprints
Ayman Bazaraa is a serial entrepreneur passionate about unleashing human potential through technology. As the CEO of Sprints, he leads a revolutionary AI platform that personalize and gamify learning. He also co-founded HiRemoters, connecting global companies with top remote talent... Read More →
avatar for Nabil Khalifa

Nabil Khalifa

CEO/Co-Founder, Meska Ai
Nabil Khalifa Co-Founder & CEO, Meska AI Nabil Khalifa is a serial entrepreneur on a mission to make AI adoption practical and measurable across MENA and beyond. As Co-Founder and CEO of Meska AI, he leads a fast-scaling company spanning AI education, corporate training, and transformation... Read More →
Sunday September 27, 2026 3:00pm - 3:45pm EEST
Ghurnata Community Space - Stage 1

3:10pm EEST

From AI Pilot to Business Impact: A Practical Framework for Enterprise AI Adoption
Sunday September 27, 2026 3:10pm - 4:10pm EEST
In this interactive workshop, participants will explore how organizations can successfully move from AI experimentation to enterprise-wide adoption. Through real-world AI implementations and practical use cases, the session will examine how businesses identify high-impact opportunities, prioritize initiatives, and translate AI investments into measurable business value.
Speakers
avatar for Ahmed Ehab

Ahmed Ehab

Digital Solution Advisor, SAP
Ahmed is passionate about shaping the future of manufacturing through AI, Industry 4.0, and digital transformation. He helps industrial organizations build intelligent factory solutions that turn innovation into measurable business impact, bridging emerging technologies with real-world... Read More →
Sunday September 27, 2026 3:10pm - 4:10pm EEST
Ghurnata Community Space - Stage 4

3:10pm EEST

From Funding to Scale: Designing Innovation Ecosystems for Sustainable Growth and Competitiveness
Sunday September 27, 2026 3:10pm - 4:10pm EEST
Innovation doesn't scale because of funding alone; it scales when governments, investors, corporations, entrepreneurs, and institutions intentionally build ecosystems that enable growth. Drawing on experience designing systems and supporting innovation ecosystems across the United States, Africa, Asia, Europe, and the Middle East, this interactive workshop explores how cross-sector collaboration accelerates economic development, investment readiness, and long-term competitiveness. Participants will learn practical frameworks for identifying ecosystem gaps, aligning stakeholders, and building the partnerships and infrastructure that transform innovation into sustainable economic growth. This workshop addresses leaders who have the ability and desire to build the conditions that allow innovation ecosystems to flourish.
Speakers
avatar for Lisa Attia

Lisa Attia

CEO/ Global Economist, Beyond the Work, LLC (formerly TBD Group, LLC)
Lisa is a global citizen of Egyptian heritage and an economic development strategist, entrepreneur, investor, and community builder with 25 years of international experience. She works with governments, corporations, investors, and entrepreneurs to design the systems that transform... Read More →
Sunday September 27, 2026 3:10pm - 4:10pm EEST
Ghurnata Community Space - Stage 3

3:30pm EEST

How is AI Reshaping SME Financing?
Sunday September 27, 2026 3:30pm - 4:15pm EEST
AI is shifting almost every business process and transaction. In this panel discussion, experts discuss how the tech shift is affecting businesses' scoring models, data analytics and pipeline generation. From banking giants to NBFIs, this is a deep dive into what is changing and where entrepreneurial opportunities really are.
Sunday September 27, 2026 3:30pm - 4:15pm EEST
Ghurnata Community Space - Stage 2

3:45pm EEST

Financing Heritage: Beyond Grants and Donations
Sunday September 27, 2026 3:45pm - 4:30pm EEST
The discussion would explore alternative and sustainable models for financing heritage regeneration, including private investment, adaptive reuse, real estate development, sponsorship, partnerships, and commercially viable operating models.
Sunday September 27, 2026 3:45pm - 4:30pm EEST
Ghurnata Community Space - Stage 1

4:00pm EEST

Meet & Greet 03
Sunday September 27, 2026 4:00pm - 4:30pm EEST

Sunday September 27, 2026 4:00pm - 4:30pm EEST
Ghurnata Community Space - Stage 5

4:15pm EEST

AI Medical Diagnosis: Friend or Foe?
Sunday September 27, 2026 4:15pm - 4:30pm EEST
Is AI set to become the doctor's greatest ally, or does it threaten to replace the human touch in diagnosis? In this session, we cut through the hype to explore the real-world impact of AI in clinical settings. We will examine whether AI-driven diagnosis is a reliable partner in identifying complex health conditions or a high-stakes risk that requires rigid oversight. Join us for a candid discussion on the intersection of machine precision and human expertise, and what the future of AI-assisted medicine truly looks like
Sunday September 27, 2026 4:15pm - 4:30pm EEST
Ghurnata Community Space - Stage 2

4:20pm EEST

Data-to-Decision Intelligence: Leveraging AI for Strategic Insights
Sunday September 27, 2026 4:20pm - 5:20pm EEST
This workshop explores how Ai can help professionals transform raw, unstructured data into meaningful insights that support faster, smarter, and more informed decision-making. Participants will learn practical approaches to data analysis, AI-powered tools, and techniques for extracting value from data without requiring advanced technical expertise.
Speakers
avatar for Ahmed Ali

Ahmed Ali

Senior Data & Analytics Engineer
My Name Is Ahmed Ali , CURRENTLY I’m holding a position senior data Analyst @ henkel , instructor @ Eslsca University, Ex:Workforce Manager At Genpact - Snapchat & Ex: lead at Halan, serve as a Tech Leader @ eraa soft. Furthermore, I hold the position of Senior Data... Read More →
Sunday September 27, 2026 4:20pm - 5:20pm EEST
Ghurnata Community Space - Stage 3

4:20pm EEST

WS 03 BDI
Sunday September 27, 2026 4:20pm - 5:20pm EEST

Sunday September 27, 2026 4:20pm - 5:20pm EEST
Ghurnata Community Space - Stage 4

4:30pm EEST

BREAK
Sunday September 27, 2026 4:30pm - 5:00pm EEST

Sunday September 27, 2026 4:30pm - 5:00pm EEST
Ghurnata Community Space - Stage 1

4:30pm EEST

BREAK
Sunday September 27, 2026 4:30pm - 5:00pm EEST

Sunday September 27, 2026 4:30pm - 5:00pm EEST
Ghurnata Community Space - Stage 2

5:00pm EEST

fireside Chat: InDrive
Sunday September 27, 2026 5:00pm - 5:15pm EEST

Sunday September 27, 2026 5:00pm - 5:15pm EEST
Ghurnata Community Space - Stage 1

5:00pm EEST

Meet & Greet 04
Sunday September 27, 2026 5:00pm - 5:30pm EEST

Sunday September 27, 2026 5:00pm - 5:30pm EEST
Ghurnata Community Space - Stage 5

5:00pm EEST

AI & the “Zero-Admin Clinic”
Sunday September 27, 2026 5:00pm - 5:45pm EEST
AI in clinical documentation and workflow automation
Reducing administrative load and physician burnout
PMS & EHR adoption challenges in MENA
Real ROI from digitizing clinic operations

Data fragmentation and interoperability gaps
Speakers
avatar for Amir Sabry

Amir Sabry

CEO & Co-Founder, Determinds Solutions

Sunday September 27, 2026 5:00pm - 5:45pm EEST
Ghurnata Community Space - Stage 2

5:15pm EEST

Hospitality in Egypt: Shaping the Future Through Government Vision and Tourism Growth
Sunday September 27, 2026 5:15pm - 6:00pm EEST
Egypt's hospitality sector is entering a transformative era, fueled by ambitious government initiatives, large-scale infrastructure investments, and a renewed national vision for tourism. As the country expands its portfolio of world-class destinations, from the Grand Egyptian Museum and the North Coast to the Red Sea, New Alamein, and the New Administrative Capital, the hospitality industry is evolving to meet rising global expectations.

This session explores how government policies, public-private partnerships, and strategic tourism investments are reshaping Egypt's hospitality landscape. Industry leaders will discuss emerging opportunities in hotel development, mixed-use destinations, sustainable hospitality, experiential travel, and the role of design, technology, and local talent in creating globally competitive guest experiences
.
Moderators
avatar for Nashwa Ghaleb

Nashwa Ghaleb

Hospitality Interior Design Manager, Mountain View

Speakers
avatar for Nader Fouda

Nader Fouda

Co-Founder & CEO, Ldp+Partners
Co-Founder, CEO and Design Manager of Ldp+partners a leading architecture and engineering consultancy firm specializing in innovative architectural solutions, integrated engineering services, and exceptional interior design. With over 19 years of experience, I have led the design... Read More →
avatar for Sherry Raef

Sherry Raef

Design Director; Founder, GGandGrace International , Designability
Sherry is an Egyptian-Canadian Interior Designer, Design Director at GG&Grace International, and Founder of Designability, a consultancy dedicated to accessible and inclusive design. With over 20 years of international experience, she leads hospitality and mixed-use projects that... Read More →
avatar for Shadi El Ghoneimi

Shadi El Ghoneimi

Managing partner & Head of Design, EL GHONEIMI International
Shadi El Ghoneimi, DEA, MA, HMONP Managing Partner and Head of Design, El Ghoneimi International Shadi El Ghoneimi is a distinguished French-Egyptian architect with over 20 years of experience specializing in hospitality design. He currently leads El Ghoneimi International, a family-owned... Read More →
HD

Heba Dessouky

Hospitality Development Director, City Edge Developments

Sunday September 27, 2026 5:15pm - 6:00pm EEST
Ghurnata Community Space - Stage 1

5:30pm EEST

The Rise of AI Agents: Automating Workflows That Scale
Sunday September 27, 2026 5:30pm - 6:30pm EEST
This workshop explores how AI Agents and automation tools like Make, n8n, and other AI platforms can be used to automate workflows, reduce manual work, and build scalable systems that improve productivity and business operations.
Speakers
avatar for Karim Nabil

Karim Nabil

Sr. AI Engineer, FPT Software
I build agentic systems for multi-billion organizations.
Sunday September 27, 2026 5:30pm - 6:30pm EEST
Ghurnata Community Space - Stage 3

5:30pm EEST

WS
Sunday September 27, 2026 5:30pm - 6:30pm EEST
Learn how to design AI-powered product discovery experiences through conversational search, personalized recommendations, and meaningful success metrics that improve customer decision-making.
Sunday September 27, 2026 5:30pm - 6:30pm EEST
Ghurnata Community Space - Stage 4

5:45pm EEST

ARCH PANEL 02
Sunday September 27, 2026 5:45pm - 6:30pm EEST

Sunday September 27, 2026 5:45pm - 6:30pm EEST
Ghurnata Community Space - Stage 2

6:00pm EEST

Meet & Greet 05
Sunday September 27, 2026 6:00pm - 6:30pm EEST

Sunday September 27, 2026 6:00pm - 6:30pm EEST
Ghurnata Community Space - Stage 5

6:00pm EEST

Beyond Apps: Why Healthcare Ecosystems Need Integration
Sunday September 27, 2026 6:00pm - 6:45pm EEST
The era of the 'standalone' health app is fading. To truly transform patient outcomes, fragmented silos like clinics, pharmacies, labs, and insurance must converge into a unified ecosystem. This panel examines the strategic necessity of cross-sector integration, exploring how digital platforms can collaborate with traditional players to move beyond simple transactions. We unpack the operational and strategic shifts required to build a comprehensive, interoperable infrastructure that transforms disjointed services into a cohesive, patient-centered healthcare experience.
Speakers
avatar for Mohamed AbdelAal

Mohamed AbdelAal

Director, Digital Health Services, Orange Egypt

Sunday September 27, 2026 6:00pm - 6:45pm EEST
Ghurnata Community Space - Stage 1

6:30pm EEST

SC FSC 04
Sunday September 27, 2026 6:30pm - 6:45pm EEST

Sunday September 27, 2026 6:30pm - 6:45pm EEST
Ghurnata Community Space - Stage 2

6:40pm EEST

Engineered for Speed, Built to Last: Scaling High-Performance Tech Teams Without Burnout
Sunday September 27, 2026 6:40pm - 7:40pm EEST
In the fast-paced startup world, the pressure to deliver results often leads to team friction, skyrocketing turnover, and heavy burnout. But driving high productivity doesn't have to cost you your best people.

Designed for founders, C-level executives, and team leaders at Techne Summit, this interactive workshop offers a practical blueprint for structuring, hiring, and managing high-performing teams optimized for maximum output and minimal turnover. Learn how to align talent acquisition with your business goals, foster a culture of trust and high ownership, and implement sustainable workflows that keep your top performers engaged, productive, and committed for the long haul.
Speakers
avatar for Ahmed Badr

Ahmed Badr

Founder & CEO, AB & Associates
Ahmed Badr is an Organization and Management Development Consultant working in the fields of Post-Merger Transformation, Organization re-structuring, Talent Management and Learning & Development Strategy formulation since 1997. Over the last 22 years, his Consulting & Mentoring career... Read More →
Sunday September 27, 2026 6:40pm - 7:40pm EEST
Ghurnata Community Space - Stage 4

6:40pm EEST

WS 05
Sunday September 27, 2026 6:40pm - 7:40pm EEST

Sunday September 27, 2026 6:40pm - 7:40pm EEST
Ghurnata Community Space - Stage 3

6:45pm EEST

AI & Operations in the Revolution of Q-Commerce in Egypt
Sunday September 27, 2026 6:45pm - 7:30pm EEST
Explore how AI is transforming operations in Egypt’s rapidly evolving quick-commerce (Q-commerce) sector, from optimizing processes and efficiency to enabling faster, smarter, and more scalable operations.
Sunday September 27, 2026 6:45pm - 7:30pm EEST
Ghurnata Community Space - Stage 2

6:45pm EEST

From Skills to Scale: The Power of Public–Private Partnership
Sunday September 27, 2026 6:45pm - 7:30pm EEST
As the digital economy reshapes industries and workforce demands, closing the skills gap requires stronger collaboration between the public and private sectors. This panel explores how governments, businesses, education providers, and technology companies can work together to build future-ready talent, create scalable upskilling models, and turn skills development into measurable business and economic impact.
Moderators
avatar for Nevien Magdy

Nevien Magdy

Co-Founder and CEO Qualiphi, Qualiphi
Nevien Magdy is a visionary technology entrepreneur, digital transformation leader, and the Founder and CEO of Qualiphi—an AI-powered career education platform transforming how students, educational institutions, and employers connect across Egypt and the Middle East. With more... Read More →
Speakers
MD

Mohamed Dosky

Executive Director, Digital Egypt Builders Initiative (DEBI), Digital Egypt Builders Initiative (DEBI)
avatar for Aly El-Semary

Aly El-Semary

Executive Director, Digilians Initiative, Digital Pioneers
Prof. Aly Elsemary - The vice dean for postgraduate research, Faculty of Engineering (girls side) at Al-Azhar University - The Executive Director of Digilians
Sunday September 27, 2026 6:45pm - 7:30pm EEST
Ghurnata Community Space - Stage 1

7:30pm EEST

AI Skills That Pay: Unlocking the Next Generation of Freelance Opportunities
Sunday September 27, 2026 7:30pm - 8:15pm EEST
This Panel is designed to immediately answer the following questions that every attendee has: Which AI skills can actually generate income? / how can they educate themselves to acquire these skills? / and further more How can they use these skills to access new freelance opportunities? / what are the tomorrow AI jobs for freelancers?, Highlights that AI is creating entirely new categories of freelance work. Positions AI as a gateway to future opportunities and higher-value services. Discover how to identify and capitalize on emerging market demands.
Moderators
avatar for Ayman Elsherbiny

Ayman Elsherbiny

تنقيب - TanQeeb, General Manager
NO. 1 Influencer all over LinkedIn Egypt, 700,000 Followers, I am an Egyptian LinkedIn influencer, with a passion in LinkedIn branding, LinkedIn algorithms optimization, and personal branding strategies for Experts to help individuals achieve the best possible results in securing... Read More →
Speakers
avatar for Mahmoud Hegab

Mahmoud Hegab

Founder & CEO, Makkook.AI
Strategic Business Architect with +15 years of experience in Enterprise AI Solutions.
avatar for Omar Khalifa

Omar Khalifa

Founder of Shaghalni, Shaghalni
Omar Khalifa graduated from the American University in Cairo with a Bachelor of Arts in Political Science / International Relations. After his graduation, Omar followed his dream to launch his own media company in which he called Omedia in 2009. Specialized in publishing services... Read More →
avatar for Youssef Al Refaey

Youssef Al Refaey

VP, Strategic Growth Director @ Meska AI, Meska AI
Youssef VP & Director of Strategic Growth, Meska AI | Founder & CEO, RAFI AI Labs Youssef is the VP and Director of Growth at Meska AI, a Cairo-based applied AI education and consulting company with a community of over 2,000 members. He owns the Growth Department, leading corporate... Read More →
Sunday September 27, 2026 7:30pm - 8:15pm EEST
Ghurnata Community Space - Stage 2

7:30pm EEST

How IoT Is Transforming the Sports Experience
Sunday September 27, 2026 7:30pm - 8:15pm EEST
From connected seats and smart ticketing to real-time crowd analytics and enhanced fan experiences, stadiums are becoming intelligent environments powered by IoT. This panel explores how technology is reshaping the way fans, clubs, and organizers interact with live sports, and how smart infrastructure is opening new opportunities for engagement, efficiency, and revenue.
Speakers
avatar for Heba Adly

Heba Adly

Head of business development, El Qalaa El Hamraa

Sunday September 27, 2026 7:30pm - 8:15pm EEST
Ghurnata Community Space - Stage 1

8:15pm EEST

Beyond Content: How Data & Technology Are Changing the Creative Economy
Sunday September 27, 2026 8:15pm - 9:00pm EEST
As media and creative businesses become increasingly data-driven, how are brands, agencies, creators, and platforms using technology to create more relevant content, understand audiences, and drive better outcomes?
Sunday September 27, 2026 8:15pm - 9:00pm EEST
Ghurnata Community Space - Stage 2

8:15pm EEST

Inside the Athlete's Body: How Data and Biology Are Changing Performance
Sunday September 27, 2026 8:15pm - 9:00pm EEST
Athletic performance is no longer defined by training alone — it is increasingly driven by data and biological insights. From monitoring heart rate and recovery to understanding nutrition, genetics, and physical response, technology is unlocking a deeper understanding of how the human body performs under pressure. This panel explores how data and biotechnology are transforming athlete performance, helping optimize training, prevent injuries, and push the limits of human potential.
Sunday September 27, 2026 8:15pm - 9:00pm EEST
Ghurnata Community Space - Stage 1
 
Saturday, October 3
 

11:00am EEST

OPENING
Saturday October 3, 2026 11:00am - 1:00pm EEST

Saturday October 3, 2026 11:00am - 1:00pm EEST
(ALX) Stage 01: The Great Hall

11:30am EEST

SANAD ElevateHer Pitch
Saturday October 3, 2026 11:30am - 6:30pm EEST

Saturday October 3, 2026 11:30am - 6:30pm EEST
(ALX) Stage 05: Techne Arena

1:00pm EEST

AI‑Powered Commerce Evolution
Saturday October 3, 2026 1:00pm - 1:45pm EEST
Explore how AI agents are reshaping e-commerce through personalized shopping, natural language product discovery, seamless ordering, and smarter customer retention strategies.
Speakers
MG

Mahmoud Gomaa

Co-Founder & CBO, DXwand
avatar for Gillan Shaaban

Gillan Shaaban

Chief Commercial Officer, Paymob
Gillan is the Chief Commercial Officer of Paymob, the leading payments infrastructure company powering digital transactions for merchants across the Middle East & North Africa. With deep experience in SME acquisition marketing and commercial strategy, Gillan has been shaping Paymob's... Read More →
avatar for Dina Sallam

Dina Sallam

Head of Data & AI, Orange
Dina Sallam is a seasoned technology leader with over 17 years of experience in Data Management, Data Science, AI, and Customer Experience Management. She currently serves as Head of Data, AI & CVM Analytics at Orange Egypt, where she drives large-scale innovation through... Read More →
Saturday October 3, 2026 1:00pm - 1:45pm EEST
(ALX) Stage 03: Small Theater

1:00pm EEST

Creativa
Saturday October 3, 2026 1:00pm - 1:45pm EEST

Saturday October 3, 2026 1:00pm - 1:45pm EEST
(ALX) Stage 04: Lecture Room

1:00pm EEST

Will AI Replace Founders or Create Better Ones?
Saturday October 3, 2026 1:00pm - 1:45pm EEST
AI can now write code, generate products, automate workflows, and even support strategic decision-making. Does this make founders more powerful, or less necessary? This session explores who will win in an AI-driven startup ecosystem, and how entrepreneurship itself is being redefined.
Speakers
avatar for Mohamed Elmasry

Mohamed Elmasry

Founder, Tactful.AI
The second act Most founder stories have one arc. Mine has three. The build (2004 – 2022) My first company was Luxor Instruments, founded in 2004 while I was still an engineering student at Minia University. A small operation in Upper Egypt building self-service internet... Read More →
avatar for Samhaa Beltagy

Samhaa Beltagy

Chief Artificial Intelligence Office, Nawy
Samhaa R. El-Beltagy is the Chief AI Officer at Nawy, where she leads the company's AI strategy and innovation agenda, driving advanced AI solutions that transform real estate technology and customer experience. She is also a Professor of Computer Science and the Founding Dean of... Read More →
avatar for Abd Elrahman Sleem

Abd Elrahman Sleem

CEO, Oligence AI
TikTok Speaker MEA , Favikon partner in KSA & Egypt, ‏CEO Oligence AI, Founder IMFND academy, Instructor @Udemy, 18 years of Experience in Technical Marketing and Growth Hacking.
avatar for Maged Ghoneima

Maged Ghoneima

Cofounder & Managing Partner, M-Empire Angels
Dr. Maged Ghoneima is an angel investor, professor, and ecosystem builder. Through M Empire Angels, he has invested in more than 200 startups across over 30 countries. He is the Founder and General Partner of M Empire Angels, and Chairman of Startup Egypt, a community he founded... Read More →
Saturday October 3, 2026 1:00pm - 1:45pm EEST
(ALX) Stage 01: The Great Hall

1:00pm EEST

Building Strategic Alliances in Tech Brands
Saturday October 3, 2026 1:00pm - 2:00pm EEST
In the hyper-competitive tech landscape, scaling a brand requires more than just product excellence, it demands powerful synergy. This workshop dives deep into the art of identifying, negotiating, and sustaining strategic partnerships that drive exponential growth. Learn how to align partner incentives with your brand vision, navigate complex deal-making, and leverage ecosystem alliances to expand your market reach.
Saturday October 3, 2026 1:00pm - 2:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

1:00pm EEST

Automation for the Rest of Us: Affordable Robotics & WMS for SMEs
Saturday October 3, 2026 1:00pm - 2:00pm EEST
Comparing WMS, IoT sensors, and semi-automated picking solutions for non-enterprise budgets. Participants leave with a vendor comparison matrix.
Speakers
avatar for Khaled Elgeneidy

Khaled Elgeneidy

Assistant Professor, Robotics - Innovation Hub Director, The Knowledge Hub Universities
Dr. Khaled Elgeneidy is an Assistant Professor in Robotics leading the Innovation Hub at The Knowledge Hub Universities (TKH). He holds a PhD in Robotics from Loughborough University, UK, and is recognised as a Fellow of the Higher Education Academy (FHEA), bringing over a decade... Read More →
Saturday October 3, 2026 1:00pm - 2:00pm EEST
(ALX) Stage 08: Room C - Workshops C

1:00pm EEST

Build Your Tech Startup with AI: From Idea to MVP Roadmap in 60 Minutes
Saturday October 3, 2026 1:00pm - 2:00pm EEST
A handson workshop that will guide participants through a fast, practical “startup capsule” using AI tools to generate, refine, and shape a strong business idea.
By the end of the session, participants will walk away with a clear, structured startup concept and an understanding of how to move from idea to early validation in a simple, actionable way.

Speakers
avatar for Salma Medhat

Salma Medhat

Co-Founder, Hiryo
Co-founder of Hiryo, a global award-winning family safety ecosystem and #1 Safety Tech company in Egypt, offering Hiryo Safety App, Fly Personal Alarm, and Salamty Self-Defense Workshops. 
Saturday October 3, 2026 1:00pm - 2:00pm EEST
(ALX) Stage 07: Auditorium - Workshops B

1:45pm EEST

From AI Features to AI‑First Commerce Businesses
Saturday October 3, 2026 1:45pm - 2:30pm EEST
Explore how AI is reshaping customer behavior through personalization, smarter profiling, omnichannel strategies, and new AI-powered business opportunities.
Speakers
avatar for Mohamed Shaheen

Mohamed Shaheen

CEO, Appgain
Mohamed Shaheen is a technology entrepreneur and AI transformation leader with more than 20 years of experience across artificial intelligence, SaaS, fintech, e-commerce, telecommunications, and customer engagement technologies. He is the Founder and CEO of Appgain.io, where he... Read More →
avatar for Amir Hassan

Amir Hassan

Group Director of eCommerce, Elsewedy Electric, Elsewedy Electric

avatar for Ahmed Magdy

Ahmed Magdy

CCO Gidea, Gidea

avatar for Adel Heikal

Adel Heikal

Performance Marketing & E-Commerce Media Manager, Unilever

Saturday October 3, 2026 1:45pm - 2:30pm EEST
(ALX) Stage 03: Small Theater

1:45pm EEST

DETGD PANEL
Saturday October 3, 2026 1:45pm - 2:30pm EEST

Saturday October 3, 2026 1:45pm - 2:30pm EEST
(ALX) Stage 04: Lecture Room

1:45pm EEST

From 10 People to 2: How Ultra Lean Startups Are Being Built Today
Saturday October 3, 2026 1:45pm - 2:30pm EEST
AI and automation are allowing startups to build, launch, and scale with extremely small teams. What does this mean for hiring, roles, and the future of company building and can lean teams outperform traditional ones
Speakers
avatar for Kamal Reggad

Kamal Reggad

Founder & CEO, RemotePass
Kamal Reggad is the Co-founder and CEO of RemotePass, a global HR and fintech platform helping companies hire, manage and pay teams across 150+ countries. A serial tech entrepreneur, Kamal previously founded and scaled one of Morocco’s first e-commerce companies before its acquisition... Read More →
avatar for Mostafa Sakr

Mostafa Sakr

Founder & CEO, Nancy AI
Building a Unicorn with a small team + AI agents
3x CTO for Dutch startups and an Antler Alumni.
Work experience between Egypt, India, KSA, USA and the last 9 years in the Netherlands.
First Egyptian Joined Antler.
participated for 2 years in Leading Bugaboo tech migration across 40+ countries to scale it up after acquisition by Bain Capital(180 $ Billion VC) to the next acquisition by Mubadala(302B $ VC)



... Read More →
avatar for Ahmed Raafat

Ahmed Raafat

AI/ML Specialist Solutions Architect Manager, AWS UK & Ireland
Ahmed Raafat is Head of Data & AI Specialist Solutions Architects at AWS UK & Ireland, with over 20 years of experience in technology. He helps leading organisations harness AI, machine learning, cloud, and data to drive innovation and business transformation. A trusted advisor to... Read More →
avatar for Sally ElAkkad

Sally ElAkkad

CEO, Abjjad

Saturday October 3, 2026 1:45pm - 2:30pm EEST
(ALX) Stage 01: The Great Hall

2:00pm EEST

M&G 01
Saturday October 3, 2026 2:00pm - 2:30pm EEST

Saturday October 3, 2026 2:00pm - 2:30pm EEST
(ALX) Stage 09: Meet & Greet

2:10pm EEST

Building a Career as an Online Coach: Opportunities, Challenges, and What It Really Takes
Saturday October 3, 2026 2:10pm - 3:10pm EEST
covers niche positioning, building credibility, client management, pricing, and the real path to a sustainable online coaching business.
Speakers
AB

Abdelrhman Bergo

Online Coach, Bergo Ceps
Saturday October 3, 2026 2:10pm - 3:10pm EEST
(ALX) Stage 08: Room C - Workshops C

2:10pm EEST

AI Tools Every Healthtech Team Should Be Using Today
Saturday October 3, 2026 2:10pm - 3:10pm EEST
The speed of innovation in healthtech is no longer defined by human effort alone, but by how effectively teams integrate AI into their workflow. This hands-on workshop cuts through the noise, focusing on the essential AI-powered tools that are currently transforming engineering productivity, data analysis, and product development.
Speakers
avatar for Fidel Kaldas

Fidel Kaldas

Co-Founder & CTO, Determinds Solutions
Fidel Kaldas co-founded Determinds Solutions and runs engineering there, leading architecture and delivery across fintech, banking, healthcare, and enterprise software. He has built systems processing over 2 billion EGP in transactions and still writes and reviews code across web... Read More →
Saturday October 3, 2026 2:10pm - 3:10pm EEST
(ALX) Stage 07: Auditorium - Workshops B

2:10pm EEST

WS Ahmed Rashad
Saturday October 3, 2026 2:10pm - 3:10pm EEST

Speakers
avatar for Ahmed Rashad

Ahmed Rashad

Founder, Business Bel Araby
Management consultant, executive coach and business Strategist, Entrepreneur Magazine Contributing writer, and podcaster focused on helping businesses and leaders unlock their growth potential and stand out from the competition by developing competitive strategies, streamlining their... Read More →
Saturday October 3, 2026 2:10pm - 3:10pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

2:30pm EEST

BREAK
Saturday October 3, 2026 2:30pm - 3:00pm EEST

Saturday October 3, 2026 2:30pm - 3:00pm EEST
(ALX) Stage 01: The Great Hall

2:30pm EEST

BREAK
Saturday October 3, 2026 2:30pm - 3:00pm EEST

Saturday October 3, 2026 2:30pm - 3:00pm EEST
(ALX) Stage 03: Small Theater

2:30pm EEST

BREAK
Saturday October 3, 2026 2:30pm - 3:00pm EEST

Saturday October 3, 2026 2:30pm - 3:00pm EEST
(ALX) Stage 04: Lecture Room

3:00pm EEST

M&G 02
Saturday October 3, 2026 3:00pm - 3:30pm EEST

Saturday October 3, 2026 3:00pm - 3:30pm EEST
(ALX) Stage 09: Meet & Greet

3:00pm EEST

AI-Powered Commerce: Building the Next Generation of Retail
Saturday October 3, 2026 3:00pm - 3:45pm EEST
Explore how AI is transforming e-commerce operations through smarter fulfillment, demand forecasting, inventory optimization, last-mile delivery, and enhanced customer experiences.
Speakers
avatar for Amr Fawzi

Amr Fawzi

Co-Founder & CEO, Goodsmart

avatar for Gohar Said

Gohar Said

Co-Founder, Suplyd, Suplyd
An entrepreneur with 16 years of on ground experience across different sectors. Edged in commercial agreements, go to market strategies, and digitization. Built Suplyd from the ground to becoming one of the main components in the restaurants supply chain in Egypt. 
avatar for Ali Nasser

Ali Nasser

CEO, ShipBlu, ShipBlu

Saturday October 3, 2026 3:00pm - 3:45pm EEST
(ALX) Stage 03: Small Theater

3:00pm EEST

Healthcare Content Creators: Does it Build Trust or Abrupt Patient Journey?
Saturday October 3, 2026 3:00pm - 3:45pm EEST
Explores the double-edged sword of healthcare content creators stepping into the creator economy. While healthcare storytelling simplifies complex concepts and builds community trust, it can also fragment the patient experience. This session uncovers how to leverage educational digital content (videos, podcasts) to drive organic growth without disrupting or confusing the physical care journey.
Speakers
avatar for Nour Emam

Nour Emam

Co-founder and Chief Brand Officer, Daleela

Saturday October 3, 2026 3:00pm - 3:45pm EEST
(ALX) Stage 01: The Great Hall

3:00pm EEST

Autonomous Supply Chains: From Predictive AI to Self-Orchestrating Freight
Saturday October 3, 2026 3:00pm - 3:45pm EEST
Egypt's position at a key global trade chokepoint. How digital customs, smart port infrastructure, and the Suez Canal corridor can be leveraged by tech startups and logistics players.
Saturday October 3, 2026 3:00pm - 3:45pm EEST
(ALX) Stage 04: Lecture Room

3:20pm EEST

Building Brands That Actually Sell: How Brand Strategy, Digital Marketing & Ecommerce Drive Sustainable Growth
Saturday October 3, 2026 3:20pm - 4:20pm EEST
A successful brand goes beyond awareness—it drives growth. In this workshop, discover how brand strategy, digital marketing, and ecommerce come together to attract customers, increase conversions, and build long-term loyalty. Gain practical insights and proven strategies to create a brand that delivers measurable business results in today's digital landscape.
Speakers
avatar for Adel Heikal

Adel Heikal

Digital Marketing & Performance Manager, Pharco Corporation

Experienced Digital Performance Marketing Manager with a proven track record in driving business growth through data-driven strategies and product management. Proficient in developing scalable solutions, optimizing KPIs, and enhancing customer engagement. Skilled in MarTech, web analytics... Read More →
Saturday October 3, 2026 3:20pm - 4:20pm EEST
(ALX) Stage 07: Auditorium - Workshops B

3:20pm EEST

Scaling E-Commerce: From Launch to Sustainable Growth
Saturday October 3, 2026 3:20pm - 4:20pm EEST
Launching an online business is only the beginning. This workshop explores the strategies, processes, and performance metrics required to scale e-commerce operations while maintaining profitability, operational efficiency, and a seamless customer experience.
Speakers
avatar for Mahmoud Taema

Mahmoud Taema

E-Commerce Director, Spinney's Egypt
mahmoud Taema is a senior retail and e-commerce executive with more than 25 years of experience leading digital transformation, omnichannel growth, and commercial strategy across the retail and consumer goods sectors in the Middle East. He currently serves as E-Commerce Director... Read More →
Saturday October 3, 2026 3:20pm - 4:20pm EEST
(ALX) Stage 08: Room C - Workshops C

3:20pm EEST

AI Automation Framework for Business
Saturday October 3, 2026 3:20pm - 4:20pm EEST
AI Automation Framework for Business is an interactive workshop that equips founders and business leaders with practical AI automation frameworks, real-world case studies, and live demonstrations to drive business growth. Participants will gain actionable strategies, engage in hands-on discussions, and leave with a clear roadmap for implementing AI in their organizations.
Speakers
avatar for Abd Elrahman Sleem

Abd Elrahman Sleem

CEO, Oligence AI
TikTok Speaker MEA , Favikon partner in KSA & Egypt, ‏CEO Oligence AI, Founder IMFND academy, Instructor @Udemy, 18 years of Experience in Technical Marketing and Growth Hacking.
Saturday October 3, 2026 3:20pm - 4:20pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

3:45pm EEST

The Myth of Personal Brand
Saturday October 3, 2026 3:45pm - 4:00pm EEST

Moderators
avatar for Mohamed Shehab El-Din

Mohamed Shehab El-Din

CEO & Founder, RESOLVE Consulting

Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil

Saturday October 3, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 01: The Great Hall

3:45pm EEST

From Industry Validation to Investment: How Corporate Partnerships Make Logistics Startups Fundable
Saturday October 3, 2026 3:45pm - 4:00pm EEST
A discussion between logistics industry leaders and investors on how startups can leverage corporate partnerships, pilot projects, and industry validation to build credibility, gain traction, and attract investment. The session will highlight what corporates seek in startup collaborations and what investors look for when evaluating logistics startup
Saturday October 3, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 04: Lecture Room

3:45pm EEST

SC FSC 02
Saturday October 3, 2026 3:45pm - 4:00pm EEST

Saturday October 3, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 03: Small Theater

4:00pm EEST

Utilising Data to Enhance Patient Journey While Maintaining Compliance
Saturday October 3, 2026 4:00pm - 4:15pm EEST
Data is the heartbeat of a better patient experience, yet balancing personalization with strict privacy remains a complex 'data tightrope.' This session goes behind the scenes to examine how health informatics can personalize care journeys and predict patient needs without compromising security. We unpack strategies to build trust through transparency, demonstrating how to turn data privacy from a legal obligation into your brand’s greatest competitive asset.
Saturday October 3, 2026 4:00pm - 4:15pm EEST
(ALX) Stage 03: Small Theater

4:00pm EEST

MEET & GREET: Said Baaghil
Saturday October 3, 2026 4:00pm - 4:30pm EEST

Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil
Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.
Saturday October 3, 2026 4:00pm - 4:30pm EEST
(ALX) Stage 09: Meet & Greet

4:00pm EEST

SC PANEL 01
Saturday October 3, 2026 4:00pm - 4:45pm EEST

Saturday October 3, 2026 4:00pm - 4:45pm EEST
(ALX) Stage 01: The Great Hall

4:00pm EEST

From Recognition to Growth: Unlocking the Benefits of MSMEDA for Startups
Saturday October 3, 2026 4:00pm - 4:45pm EEST
With the MSMEDA framework and the Mithaq providing startups and MSMEs with a clearer path toward formalization and support, what comes next? This session explores how startups can move from obtaining recognition and licenses to actually accessing the financing, incentives, government programs, market opportunities, and other benefits available to them.
Saturday October 3, 2026 4:00pm - 4:45pm EEST
(ALX) Stage 04: Lecture Room

4:15pm EEST

Defragmenting the most fragmented industry: Uplifting Patient Journeys
Saturday October 3, 2026 4:15pm - 5:00pm EEST
The patient journey is often a disconnected maze of clinics, pharmacies, and insurance approvals. This panel explores how unified digital platforms are solving this fragmentation by acting as the glue between these isolated touchpoints. We will unpack the operational playbook for building a seamless ecosystem, from digitizing doctor discovery and clinic management to automating insurance workflows and last-mile medication delivery
Saturday October 3, 2026 4:15pm - 5:00pm EEST
(ALX) Stage 03: Small Theater

4:30pm EEST

Injury Prevention Through Predictive Analytics: A Practical Playbook for Clubs
Saturday October 3, 2026 4:30pm - 5:30pm EEST
A Practical Playbook for Clubs An injury avoided is a season saved. This panel moves beyond the theory and into the practical realities of using predictive analytics to keep athletes on the field. Drawing on real-world implementation experience, sports scientists, medical professionals, and performance analysts will walk through how clubs of different sizes and budgets can build data pipelines that flag risk before it becomes damage. The conversation will cover tool selection, staff buy-in, integration with existing medical workflows, and the critical question of how much weight to give an algorithm when a player is pushing through pain.
Saturday October 3, 2026 4:30pm - 5:30pm EEST
(ALX) Stage 08: Room C - Workshops C

4:30pm EEST

Building High‑Converting Product Pages (PDPs) That Sell
Saturday October 3, 2026 4:30pm - 5:30pm EEST
Discover how AI is enhancing product pages by improving user experience through stronger trust signals, reviews, personalized cross-selling, and high-quality product content, while accelerating PDP content creation without compromising quality.
Saturday October 3, 2026 4:30pm - 5:30pm EEST
(ALX) Stage 07: Auditorium - Workshops B

4:30pm EEST

4:45pm EEST

SC FSC 03
Saturday October 3, 2026 4:45pm - 5:00pm EEST

Saturday October 3, 2026 4:45pm - 5:00pm EEST
(ALX) Stage 04: Lecture Room

4:45pm EEST

SC: FSC
Saturday October 3, 2026 4:45pm - 5:00pm EEST

Saturday October 3, 2026 4:45pm - 5:00pm EEST
(ALX) Stage 01: The Great Hall

5:00pm EEST

BREAK
Saturday October 3, 2026 5:00pm - 5:30pm EEST

Saturday October 3, 2026 5:00pm - 5:30pm EEST
(ALX) Stage 04: Lecture Room

5:00pm EEST

BREAK
Saturday October 3, 2026 5:00pm - 5:30pm EEST

Saturday October 3, 2026 5:00pm - 5:30pm EEST
(ALX) Stage 01: The Great Hall

5:00pm EEST

BREAK
Saturday October 3, 2026 5:00pm - 5:30pm EEST

Saturday October 3, 2026 5:00pm - 5:30pm EEST
(ALX) Stage 03: Small Theater

5:00pm EEST

MEET & GREET: Ahmed Raafat
Saturday October 3, 2026 5:00pm - 5:30pm EEST

Speakers
avatar for Ahmed Raafat

Ahmed Raafat

AI/ML Specialist Solutions Architect Manager, AWS UK & Ireland
Ahmed Raafat is Head of Data & AI Specialist Solutions Architects at AWS UK & Ireland, with over 20 years of experience in technology. He helps leading organisations harness AI, machine learning, cloud, and data to drive innovation and business transformation. A trusted advisor to... Read More →
Saturday October 3, 2026 5:00pm - 5:30pm EEST
(ALX) Stage 09: Meet & Greet

5:30pm EEST

Medical Bills Inflation: How Can Tech Decrease Medical Bills?
Saturday October 3, 2026 5:30pm - 6:15pm EEST
Rising healthcare costs are shifting the financial burden directly onto the patient, but the solution isn't just about paying less, it’s about operating smarter. This panel uncovers how integrated tech ecosystems, from virtual consultations and pharmacy logistics to data-driven insurance navigation, are cutting out inefficiencies to drive down prices. We examine how seamless connectivity between doctors, labs, and providers can transform a fragmented, expensive process into a transparent and affordable experience for everyone.
Speakers
avatar for Mohamed Mahfouz

Mohamed Mahfouz

CEO & Founder, Mahfouz Pharmacies

Saturday October 3, 2026 5:30pm - 6:15pm EEST
(ALX) Stage 03: Small Theater

5:30pm EEST

The Smart Corridor: Turning Suez into the World's Most Programmable Trade Route
Saturday October 3, 2026 5:30pm - 6:15pm EEST
Explores how digital transformation of ports and trade corridors is unlocking Egypt’s position as a global logistics and trade hub.
Saturday October 3, 2026 5:30pm - 6:15pm EEST
(ALX) Stage 01: The Great Hall

5:30pm EEST

META
Saturday October 3, 2026 5:30pm - 6:30pm EEST

Saturday October 3, 2026 5:30pm - 6:30pm EEST
(ALX) Stage 04: Lecture Room

5:40pm EEST

E‑commerce Analytics Dashboards: From Data to Decisions
Saturday October 3, 2026 5:40pm - 6:40pm EEST
Learn which e-commerce KPIs matter most and how to build dashboards that drive smarter decisions while avoiding common reporting pitfalls.
Speakers
avatar for Youssef Kamal

Youssef Kamal

Director of Data, People Of Data

Saturday October 3, 2026 5:40pm - 6:40pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

5:40pm EEST

The Network Effect: Building Scalable Logistics Ecosystems from Scratch
Saturday October 3, 2026 5:40pm - 6:40pm EEST
Practical sprint for early-stage founders — validating logistics pain points, scoping an MVP, pricing models, and acquiring the first 10 customers without a full tech stack.
Speakers
avatar for Mohammed Shalaby

Mohammed Shalaby

Co- Founder, Mrkoon
Master of Industrial Engineering; co-founder of MrKoon, transforming over 10,000 tons of Saudi and Egyptian scrap into value and creating the first end-to-end scrap management platform for the industrial and construction sectors.
Saturday October 3, 2026 5:40pm - 6:40pm EEST
(ALX) Stage 08: Room C - Workshops C

5:40pm EEST

تبدأ منين؟ | Navigating the Startup Ecosystem: Incubators, Accelerators, Investors & Beyond
Saturday October 3, 2026 5:40pm - 6:40pm EEST
A beginner-friendly workshop introducing participants to the entrepreneurship ecosystem and the key players that support startups, including incubators, accelerators, investors, and support organizations. The session will help aspiring entrepreneurs understand where to start, how to navigate available opportunities, and how to become part of the entrepreneurial communit
Speakers
avatar for Habiba Shawkat

Habiba Shawkat

Technical program manager, DMZ Cairo
As the Technical Program Manager at DMZ Cairo, a university-based incubator, I design and lead entrepreneurship and innovation programs that help startups transform ideas into viable ventures. My work combines design, education, coaching, and venture development to create impactful... Read More →
avatar for Radwa Younes

Radwa Younes

Senior Manager, DMZ Cairo

Saturday October 3, 2026 5:40pm - 6:40pm EEST
(ALX) Stage 07: Auditorium - Workshops B

6:00pm EEST

MEET & GREET:
Saturday October 3, 2026 6:00pm - 6:30pm EEST

Saturday October 3, 2026 6:00pm - 6:30pm EEST
(ALX) Stage 09: Meet & Greet

6:15pm EEST

KEYNOTE: Distortion Protocol: Perception vs. Reality
Saturday October 3, 2026 6:15pm - 7:15pm EEST
This keynote examines the dangerous gap between what individuals and organizations believe to be true and what reality actually proves. Through a powerful six-slide, black-and-white visual experience, Said Baaghil reveals how unchecked perceptions become distorted narratives, how those distortions create real consequences, and why progress begins only when decisions are realigned with reality.
Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil
Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.
Saturday October 3, 2026 6:15pm - 7:15pm EEST
(ALX) Stage 01: The Great Hall

6:15pm EEST

Keynote: Mohamed Shehab
Saturday October 3, 2026 6:15pm - 7:15pm EEST

Saturday October 3, 2026 6:15pm - 7:15pm EEST
(ALX) Stage 03: Small Theater

6:40pm EEST

WS INV
Saturday October 3, 2026 6:40pm - 7:40pm EEST

Saturday October 3, 2026 6:40pm - 7:40pm EEST
(ALX) Stage 04: Lecture Room

6:50pm EEST

Workplace Wellness in a Fast-Paced Tech Industries
Saturday October 3, 2026 6:50pm - 7:50pm EEST
Tech environments thrive on agility and speed, but constant pressure often leads to burnout and diminishing returns. This workshop bridges the gap between high-performance culture and mental sustainability. Designed for leaders and teams in demanding environments, we explore evidence-based strategies to build psychological safety, manage chronic stress, and maintain cognitive peak performance without compromising mental health. Learn how to architect a work environment that nurtures resilience, keeps morale high, and sustains productivity in the long run.
Saturday October 3, 2026 6:50pm - 7:50pm EEST
(ALX) Stage 08: Room C - Workshops C

6:50pm EEST

Business Transformation: Reshaping Your Company Before the Market Forces You
Saturday October 3, 2026 6:50pm - 7:50pm EEST
Markets evolve faster than ever, and businesses that wait to adapt risk falling behind. Discover practical strategies to transform your business, build resilience, and create a growth-driven organization that stays ahead of disruption instead of reacting to it.
Speakers
avatar for Medhat Yassin

Medhat Yassin

Executive Vice Chairman, Mori International
Medhat Yassin is a distinguished strategic business transformation consultant, serial entrepreneur, and business mentor with over 30 years of experience across diverse commercial domains, including marketing, brand development, business development, and sales. He has advised... Read More →
Saturday October 3, 2026 6:50pm - 7:50pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

6:50pm EEST

Saudi Market Entry: Navigating Regulations, Government Platforms & Business Setup
Saturday October 3, 2026 6:50pm - 7:50pm EEST
A practical workshop on entering and establishing a business in Saudi Arabia. Learn about key regulations, licensing requirements, government platforms, and business setup processes, with actionable insights to help tech companies and startups navigate the Saudi market confidently.
Speakers
avatar for Ahmed Rakha

Ahmed Rakha

Chief Financial Officer, VMS
Ahmed Rakha is a Chief Financial Officer at VMS, with over 18 years of experience in financial management, investment, business development, and corporate operations across diverse industries. He has extensive experience supporting startups, investors, and companies entering and expanding... Read More →
Saturday October 3, 2026 6:50pm - 7:50pm EEST
(ALX) Stage 07: Auditorium - Workshops B

7:15pm EEST

Creative Economy PANEL 04
Saturday October 3, 2026 7:15pm - 8:00pm EEST

Saturday October 3, 2026 7:15pm - 8:00pm EEST
(ALX) Stage 01: The Great Hall

7:15pm EEST

From Idea to Market: Launching a SportsTech Startup in Egypt
Saturday October 3, 2026 7:15pm - 8:00pm EEST
Launching a SportsTech Startup in Egypt The intersection of sport and technology is generating some of the most exciting entrepreneurial opportunities of our time — and Egypt is beginning to stake its claim. This panel is a practical, no-filter guide for founders and aspiring entrepreneurs navigating the journey from concept to commercialization in the Egyptian market. Experienced startup founders, investors, and ecosystem builders will share what it takes to validate a SportsTech idea, secure early funding, land your first club or federation partnership, and scale with intent in a region full of untapped potential.
Saturday October 3, 2026 7:15pm - 8:00pm EEST
(ALX) Stage 03: Small Theater

7:50pm EEST

Blessing of the Business!
Saturday October 3, 2026 7:50pm - 8:50pm EEST
explores how strong governance, built on transparency, accountability, and ethical leadership, creates the foundation for sustainable growth while making businesses deserving of Allah's blessings (barakah). Drawing on decades of consulting and entrepreneurial experience, Dr. Mohamed Hossam Khedr shares practical insights on aligning governance with long-term business success.
Speakers
avatar for Mohamed Khedr

Mohamed Khedr

Consultant, خضر وبزنس
Dr. Khedr is a management and entrepreneurship consultant and a bestselling author with over 30 years of experience in founding, managing, investing in, and partnering with businesses. His expertise is built on decades of practical business leadership, complemented by a Doctorate in Busines... Read More →
Saturday October 3, 2026 7:50pm - 8:50pm EEST
(ALX) Stage 04: Lecture Room

8:00pm EEST

Video Analysis & Computer Vision: The New Eyes of Modern Coaching
Saturday October 3, 2026 8:00pm - 8:15pm EEST
The New Eyes of Modern Coaching The clipboard and the gut feeling are giving way to something far more precise. This panel explores how video analysis and computer vision technologies are revolutionizing the way coaches observe, assess, and develop performance. From automated tracking of player movement to real-time tactical breakdowns, panelists will discuss how these tools are being adopted at elite and grassroots levels, the skills coaches need to work alongside them effectively, and what happens when the data on screen challenges what the coach believes they saw.
Saturday October 3, 2026 8:00pm - 8:15pm EEST
(ALX) Stage 03: Small Theater

8:00pm EEST

The Business of Being Creative
Saturday October 3, 2026 8:00pm - 8:45pm EEST
Behind every successful creator, actor, designer, comedian, or media personality is a business. Today's creative careers aren't built on talent alone, they're built on strategy, partnerships, intellectual property, and sustainable growth. This panel explores how creative professionals are turning their craft into thriving businesses without losing their authenticity.
Saturday October 3, 2026 8:00pm - 8:45pm EEST
(ALX) Stage 01: The Great Hall

8:00pm EEST

Shopify Checkout & Conversion Optimization (Checkout Cycle Deep Dive)
Saturday October 3, 2026 8:00pm - 9:00pm EEST
Explore strategies to reduce checkout friction, build customer trust, improve payment and shipping experiences, and optimize conversions through effective experimentation.
Speakers
avatar for Mostaf Younis

Mostaf Younis

Shopify Partner & BU Head, RTG
Mostafa Younis is a Shopify Business Manager at Robusta Studio, where he leads Shopify launches for fashion, lifestyle, and retail brands, including PUMA Group Egypt's Shopify launch. With 8+ years working on Shopify e-commerce projects, his account became the first Shopify Select... Read More →
Saturday October 3, 2026 8:00pm - 9:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

8:00pm EEST

How To Stay Creative In A Highly Regulated Industry: Tech
Saturday October 3, 2026 8:00pm - 9:00pm EEST
Innovation in healthcare doesn’t require choosing between compliance and creativity. This workshop challenges the myth that 'highly regulated' implies 'non-innovative' by diving into the art of building scalable, user-centric products within the bounds of strict medical laws. We explore how to turn compliance from a hurdle into a competitive advantage, providing practical strategies to design intuitive patient journeys that remain bulletproof in the eyes of regulators.
Speakers
Saturday October 3, 2026 8:00pm - 9:00pm EEST
(ALX) Stage 08: Room C - Workshops C

8:00pm EEST

From Zero to Scale: Lessons from Building Taager Across Markets
Saturday October 3, 2026 8:00pm - 9:00pm EEST
The session could explore the realities of expanding across different markets, scaling operations, navigating challenges, building teams, and the key decisions that shaped Taager's growth journey.
Speakers
avatar for Abdelrahman Sherief

Abdelrahman Sherief

VP of Growth, Co-founder, Taager
With over 10 years of experience as a growth and digital marketing professional, I’ve been part of numerous growth models built in companies of different scales located in KSA, Bahrain, Egypt, and UAE. Inspired by a journey across a wide range of industries including e-commerce... Read More →
Saturday October 3, 2026 8:00pm - 9:00pm EEST
(ALX) Stage 07: Auditorium - Workshops B

8:15pm EEST

How Technology Has Transformed the Online Coaching and Supplements Field
Saturday October 3, 2026 8:15pm - 9:00pm EEST
covers video platforms, AI feedback, wearables, real-time analytics, remote coaching quality, and the evolution of the coach-athlete relationship.
Speakers
AB

Abdelrhman Bergo

Online Coach, Bergo Ceps
avatar for Omar Marzouk

Omar Marzouk

CEO, Pureganic
Omar Marzouk is the founder of Better Life and the Egyptian sports nutrition brand Pureganic. He began his professional journey as an engineer in the heavy industries sector before turning his passion for entrepreneurship and marketing into a growing business in the sports nutrition... Read More →
Saturday October 3, 2026 8:15pm - 9:00pm EEST
(ALX) Stage 03: Small Theater
 
Sunday, October 4
 

12:00pm EEST

Sports Education Beyond Physical Training
Sunday October 4, 2026 12:00pm - 12:45pm EEST
Sports success today goes far beyond physical performance. This panel explores how education, technology, leadership, analytics, and professional development are shaping the next generation of athletes, coaches, and sports professionals, while building a stronger and more sustainable sports ecosystem.
Moderators
avatar for Zeyad Fahmy

Zeyad Fahmy

Sports MC & Public Address Announcer, Co-Founder Double Dribble Leagues, Legal Attorney at PepsiCo Egypt., NA
Lead Public Address Announcer of the Basketball Africa League and MC for the FIFAe World Cup. Experience spans major international tournaments including the IHF Handball World Cup, FIVB Volleyball World Cup, Premier Padel, and the African Football League. Beyond the mic, Co‑Founder... Read More →
Speakers
avatar for Haitham Gheita

Haitham Gheita

Sport Mental Coach and founder of HG Mental Academy., HG Mental Academy.
Haitham Gheita is a Sport Mental Coach and founder of HG Mental Academy. Holding a Master’s degree in Sport Psychology from Spain and multiple international certifications in sports psychology and life coaching, he has delivered over 5,000 hours of one-to-one coaching and worked... Read More →
avatar for Hesham Abaza

Hesham Abaza

CEO and Co-founder of Burkan Sports Agency, Burkan Sports Agency
Hesham Abaza is the Co-Founder & CEO of Burkan Sports Agency and a Lecturer in the Sports Management MBA Progra. He holds a Bachelor's degree from Université Toulouse II,france, an MBA in Sports Marketing from Sports Management School Paris, and a Level 7 Project Management certification... Read More →
avatar for Emma‏ Greiche

Emma‏ Greiche

Senior Learning Designer and Innovation Manager at Aspire Training Solutions, Aspire Community Transformation
Emma Greiche is a Senior Learning Designer and Innovation Manager at Aspire Community Transformation with over nine years of experience designing learning experiences for youth, adults, facilitators, NGOs, and corporate teams. She has designed programs across leadership and life skills... Read More →
avatar for Yousef Tharwat

Yousef Tharwat

co-founding The Sports Hub, The Sports Hub

Sunday October 4, 2026 12:00pm - 12:45pm EEST
(ALX) Stage 03: Small Theater

12:00pm EEST

Beyond Banking: How Startup Innovation Is Reshaping Financial Services
Sunday October 4, 2026 12:00pm - 12:45pm EEST
How banks and fintech startups in Egypt are shifting from competition to collaboration to drive innovation, financial inclusion, and digital transformation across the financial sector.

Sunday October 4, 2026 12:00pm - 12:45pm EEST
(ALX) Stage 01: The Great Hall

12:00pm EEST

Personal Brand: The Power of You
Sunday October 4, 2026 12:00pm - 1:00pm EEST
Personal Brand: The Power of You explores how building a clear and authentic personal brand can create influence, unlock opportunities, and drive long-term professional success in the creative economy. Drawing on decades of global branding expertise, Said Baaghil shares practical strategies for transforming your personal identity into a powerful and lasting professional asset.
Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil
Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.
Sunday October 4, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

12:00pm EEST

Opportunity Management System
Sunday October 4, 2026 12:00pm - 1:00pm EEST

Sunday October 4, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 08: Room C - Workshops C

12:00pm EEST

META
Sunday October 4, 2026 12:00pm - 1:00pm EEST
Explore how to build effective loyalty programs through personalized rewards, tiered experiences, and data-driven strategies that drive long-term customer retention.
Sunday October 4, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 07: Auditorium - Workshops B

12:00pm EEST

SWEDISH EMBASSY COMPETITION
Sunday October 4, 2026 12:00pm - 2:00pm EEST

Sunday October 4, 2026 12:00pm - 2:00pm EEST
(ALX) Stage 05: Techne Arena

12:45pm EEST

The Science of Learning (Designing and Delivery)
Sunday October 4, 2026 12:45pm - 1:30pm EEST
Despite having more access to content and technology than ever before, effective learning is still a challenge. This panel explores what helps people learn, why they lose interest, and how organizations can create learning experiences that lead to real understanding, better retention, and lasting impact.
Moderators
avatar for Ahmed ZAKI

Ahmed ZAKI

Entrepreneurship Trainer | Thought Leader: EL Trainer Podcast - GameTopia., Arabian Academy - Arabian Oud

Speakers
avatar for Yosra Thabet

Yosra Thabet

Head of Learning and Development at HNI - Human Network International., Human Network International.
HNI Learning and Development head for the past 4 years. Leading and transforming the solutions provided to the GCC market. Offering a new structure to be responsive to the market's ongoing dynamics. Yosra is a highly skilled corporate trainer & facilitator with more than 23 years... Read More →
avatar for Ahmed  Gheita

Ahmed Gheita

Co-Founder & Board Member of LearnKhana Business, LearnKhana Business
Ahmed Gheita is a certified talent development professional (CPTD) and an ATD-certified instructional designer, accredited by the Association for Talent Development (ATD), the world’s largest professional association dedicated to talent development professionals. With over 20... Read More →
avatar for Nader Ernest

Nader Ernest

Aspire Corporate Consulting and Training Director and Vice President of Emergenetics, Aspire Consulting International
Nader is a management consultant, specializing in the training and consulting sector. Nader has more than 10 years of experience serving corporates in different areas related to training solutions, consultative facilitation, soft skills enhancement and team building exercises... Read More →
avatar for Shereen Eletreby

Shereen Eletreby

Heading the Learning & Talent Development @ Orascom Construction PLC, Orascom Construction PLC

Sunday October 4, 2026 12:45pm - 1:30pm EEST
(ALX) Stage 03: Small Theater

12:45pm EEST

The Next Funding Frontier: Mobilizing Private Capital for Startup Innovation"
Sunday October 4, 2026 12:45pm - 1:30pm EEST
Egypt has significant HNW and family office wealth largely outside formal startup ecosystems. Activating this capital, structuring angel deals, and bridging traditional wealth to innovation.

Sunday October 4, 2026 12:45pm - 1:30pm EEST
(ALX) Stage 01: The Great Hall

1:10pm EEST

THNDR
Sunday October 4, 2026 1:10pm - 2:10pm EEST

Sunday October 4, 2026 1:10pm - 2:10pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

1:10pm EEST

Tech PR 101: How to Maintain Healthtech Brand Reputation
Sunday October 4, 2026 1:10pm - 2:10pm EEST
In the healthtech space, trust is your most valuable asset. When a single crisis can impact patient confidence and brand equity, proactive reputation management becomes a strategic necessity. This workshop provides a comprehensive framework for safeguarding your brand’s integrity in a digital-first environment. From navigating sensitive communication during service disruptions to turning transparent PR into a growth engine, participants will learn how to build a resilient reputation strategy.
Sunday October 4, 2026 1:10pm - 2:10pm EEST
(ALX) Stage 08: Room C - Workshops C

1:10pm EEST

Human + AI: Building a One-Person Unicorn with Agentic Tools
Sunday October 4, 2026 1:10pm - 2:10pm EEST
Focuses on building scalable tech startups using AI, digital tools, and SaaS models in Egypt and MENA markets.
Speakers
avatar for Youssef Al Refaey

Youssef Al Refaey

VP, Strategic Growth Director @ Meska AI, Meska AI
Youssef VP & Director of Strategic Growth, Meska AI | Founder & CEO, RAFI AI Labs Youssef is the VP and Director of Growth at Meska AI, a Cairo-based applied AI education and consulting company with a community of over 2,000 members. He owns the Growth Department, leading corporate... Read More →
Sunday October 4, 2026 1:10pm - 2:10pm EEST
(ALX) Stage 07: Auditorium - Workshops B

1:30pm EEST

M&G 06
Sunday October 4, 2026 1:30pm - 2:00pm EEST

Sunday October 4, 2026 1:30pm - 2:00pm EEST
(ALX) Stage 09: Meet & Greet

1:30pm EEST

Innovation Theater vs. Real Impact: How to Tell the Difference
Sunday October 4, 2026 1:30pm - 2:15pm EEST
Many large organizations in the region run innovation labs, hackathons, and accelerators — but struggle to show business results. This panel separates genuine corporate innovation from performative activity, featuring corporate leaders who have built innovation functions that actually move the needle on revenue, efficiency, or new business lines.
Moderators
avatar for Moataz Darwish

Moataz Darwish

Associate Professor of Practice, Heikal Management Department, Onsi Sawiris School of Business, The American University in Cairo (AUC)
Moataz Darwish is associate professor of practice, strategy and entrepreneurship, and associate chair at the Onsi Sawiris School of Business, where he also serves as the associate chair of the Heikal Management Department. A former senior executive with Shell Plc., Professor Darwish... Read More →
Speakers
avatar for Margret  O’Connor

Margret O’Connor

Chairperson, Launch Africa Ventures
avatar for Hassan Mansi

Hassan Mansi

Chief Operating Officer, E3 Ventures
Hassan Mansi is an entrepreneur and operations executive with more than 20 years of experience building consulting firms, venture programs, and startup-support platforms across the MENA region. With an engineering and business background, he has led organizational development, restructuring... Read More →
avatar for Ahmed Salem

Ahmed Salem

Chief Operating Officer, Deloitte Innovation Hub
Ahmed Salem is the chief operating officer of Deloitte Innovation Hub in Cairo, Egypt, where he leads operations and drives the growth of advanced engineering capabilities across AI&Data, Cloud, Software, and Systems Integration. With over 20 years of international experience, Ahmed... Read More →
avatar for Mohamed Elsabban

Mohamed Elsabban

Chief Innovation & Strategic Ventures Officer, Banque Misr
Mohamed Elsabban Chief Innovation & Strategic Ventures Officer, Banque Misr Mohamed Elsabban is a senior executive with over 33 years of diverse experience across leading local and international banks and companies. He currently serves as the Chief Innovation and Strategic... Read More →
Sunday October 4, 2026 1:30pm - 2:15pm EEST
(ALX) Stage 01: The Great Hall

1:30pm EEST

The Future Skills Imperative: Connecting Education to Employment / From Classroom to Career: Preparing Future-Ready Talent
Sunday October 4, 2026 1:30pm - 2:15pm EEST
This panel explores the growing gap between traditional education systems and the evolving demands of the modern job market. Experts will discuss whether current curricula are effectively equipping students with the skills needed for future careers, and how academia, industry, and policymakers can collaborate to bridge the employability gap. The session highlights the transformation required in education to prepare a workforce ready for tomorrow’s challenges.
Moderators
avatar for Ahmed Muselhy

Ahmed Muselhy

CEO, Hired HR

Speakers
avatar for Mohamed Fahmy

Mohamed Fahmy

Senior Director, Executive Education, The School of Global Affairs & Public Policy (GAPP), The American University in Cairo, The American University in Cairo
Mohamed Fahmy Menza is the Senior Director of Executive Education at the School of Global Affairs & Public Policy (GAPP). He has more than 20 years of experience in the fields of socioeconomic research, development, and cross-cultural education, whereby he developed a plethora of... Read More →
avatar for Fathi Mohamed

Fathi Mohamed

Commercial Director at eyouth, eyouth
Business developer with over 7 years of diverse industry experience, specializing in driving business growth and achieving ambitious goals. His expertise lies in B2B sales, partnerships, market development, and growth strategies. Currently, he's leading eyouth's commercial arm, where... Read More →
avatar for Ahmed Nagy

Ahmed Nagy

Founder & CEO EfhamAI, EfhamAI
Ahmed Nagy is a serial entrepreneur and technology founder based in Egypt, building at the intersection of AI, healthcare, and education. He is the founder of Anspire, a Cairo-based digital agency with over 13 years of experience and a team of 20+ engineers, and the founder of NixAI... Read More →
avatar for Emam Awad

Emam Awad

Head of the Career Centre-BUE, BUE
Emam Awad is the Head of the Career Centre at The British University in Egypt (BUE), leading the university's employability strategy, employer engagement, and career development initiatives. He has built strategic partnerships with leading employers and professional bodies, expanded... Read More →
Sunday October 4, 2026 1:30pm - 2:15pm EEST
(ALX) Stage 03: Small Theater

2:00pm EEST

STARTUP WORLD CUP COMPETITION
Sunday October 4, 2026 2:00pm - 4:00pm EEST

Sunday October 4, 2026 2:00pm - 4:00pm EEST
(ALX) Stage 05: Techne Arena

2:15pm EEST

From POC to Contract: Fixing the Startup-Corporate Sales Cycle
Sunday October 4, 2026 2:15pm - 3:00pm EEST
One of the biggest complaints from MENA startups is that corporate partnerships get stuck in endless proof-of-concept loops that never convert. This panel brings together startup founders and corporate procurement leaders to diagnose why this happens and design faster, fairer pathways from pilot to purchase.
Speakers
avatar for Ahmed Mokhtar

Ahmed Mokhtar

Innovation COnsultant
Ahmed Mokhtar is an Innovation Consultant specializing in startup–corporate collaborations, product development, and commercialization through venture clienting. He manages the innovation department at SODIC, overseeing company-wide hackathons and partnerships with startups, accelerators... Read More →
avatar for Amr Abodraiaa

Amr Abodraiaa

CEO, Rology
"Amr Abodraiaa, CEO of Rology, brings his experience as the Co-founder and CEO of TownSoft, along with his strategic roles at multiple entities. His leadership, coupled with his understanding of the market dynamics and operational excellence, is pivotal to guiding Rology towards its... Read More →
Sunday October 4, 2026 2:15pm - 3:00pm EEST
(ALX) Stage 01: The Great Hall

2:15pm EEST

Seedstars
Sunday October 4, 2026 2:15pm - 3:00pm EEST

Sunday October 4, 2026 2:15pm - 3:00pm EEST
(ALX) Stage 03: Small Theater

2:20pm EEST

Build Fast, Launch Faster: AI-Powered Product Creation
Sunday October 4, 2026 2:20pm - 3:20pm EEST
What if you could turn an idea into a working product in just a few hours? This workshop introduces participants to Vibe Coding, a new approach to product building powered by AI. Using tools like Lovable, Bolt.new, and ChatGPT, attendees will learn how to design, build, and launch functional MVPs faster than ever
Speakers
avatar for Mohamed Elmenoufy

Mohamed Elmenoufy

Chief Executive Officer @ Infinity Technology, Infinity Technology
Mohamed Elmenoufy is the visionary founder of Infinity Technology and a highly respected lecturer in the fields of programming and web development. Having trained more than 5,000 professionals, authored three foundational books, and produced comprehensive courses across major digital... Read More →
Sunday October 4, 2026 2:20pm - 3:20pm EEST
(ALX) Stage 08: Room C - Workshops C

2:20pm EEST

Scaling Healthtech Innovation: Bridging Governance & Agile Execution
Sunday October 4, 2026 2:20pm - 3:20pm EEST
Large-scale healthcare organizations often struggle to balance operational stability with the need for rapid innovation. This workshop explores the 'intrapreneurship' playbook for established healthtech companies and providers. We will dive into how to build internal innovation labs, foster an experimentation mindset, and bridge the gap between corporate governance and agile development. Join us to learn how to identify high-potential growth opportunities within your own organization and scale impactful healthtech solutions without losing the trust and scale of your core business.
Sunday October 4, 2026 2:20pm - 3:20pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

2:20pm EEST

Building Software in the AI Era: The AI-Native SDLC
Sunday October 4, 2026 2:20pm - 3:20pm EEST
The software development lifecycle is being fundamentally reshaped by AI — from ideation and architecture to coding, testing, and deployment. In this hands-on workshop, attendees will walk through the modern AI-powered SDLC: how to leverage foundation models and AI coding assistants at every stage, where humans remain essential, and how startups and lean teams can ship production-grade software 10x faster. 
Speakers
avatar for Ahmed Raafat

Ahmed Raafat

AI/ML Specialist Solutions Architect Manager, AWS UK & Ireland
Ahmed Raafat is Head of Data & AI Specialist Solutions Architects at AWS UK & Ireland, with over 20 years of experience in technology. He helps leading organisations harness AI, machine learning, cloud, and data to drive innovation and business transformation. A trusted advisor to... Read More →
Sunday October 4, 2026 2:20pm - 3:20pm EEST
(ALX) Stage 07: Auditorium - Workshops B

2:30pm EEST

M&G 07
Sunday October 4, 2026 2:30pm - 3:00pm EEST

Sunday October 4, 2026 2:30pm - 3:00pm EEST
(ALX) Stage 09: Meet & Greet

3:00pm EEST

Corporate Venture Building: From Strategy to First Product
Sunday October 4, 2026 3:00pm - 3:15pm EEST
A growing number of regional conglomerates, banks, and multinationals are launching internal venture studios. This session features corporate venture builders sharing their methodology — from identifying white spaces to forming a team, defining an MVP, and separating the venture enough from the parent organization to give it a real chance of success.
Moderators
avatar for Nada Shaheen

Nada Shaheen

Managing Director, GB Ventures

Speakers
avatar for Walid Hassouna

Walid Hassouna

Founder and CEO, valU
Walid Hassouna is the Chief Executive Officer of Valu, Egypt’s leading universal financial technology powerhouse. In his role, he leads the company’s continued growth as it expands its comprehensive suite of convenient financial solutions for customers and businesses across multiple... Read More →
Sunday October 4, 2026 3:00pm - 3:15pm EEST
(ALX) Stage 01: The Great Hall

3:00pm EEST

SC FSC 05
Sunday October 4, 2026 3:00pm - 3:15pm EEST

Sunday October 4, 2026 3:00pm - 3:15pm EEST
(ALX) Stage 03: Small Theater

3:15pm EEST

BREAK
Sunday October 4, 2026 3:15pm - 3:45pm EEST

Sunday October 4, 2026 3:15pm - 3:45pm EEST
(ALX) Stage 01: The Great Hall

3:15pm EEST

BREAK
Sunday October 4, 2026 3:15pm - 3:45pm EEST

Sunday October 4, 2026 3:15pm - 3:45pm EEST
(ALX) Stage 03: Small Theater

3:30pm EEST

MEET & GREET: Mohamed Khedr
Sunday October 4, 2026 3:30pm - 4:00pm EEST

Speakers
avatar for Mohamed Khedr

Mohamed Khedr

Consultant, خضر وبزنس
Dr. Khedr is a management and entrepreneurship consultant and a bestselling author with over 30 years of experience in founding, managing, investing in, and partnering with businesses. His expertise is built on decades of practical business leadership, complemented by a Doctorate in Busines... Read More →
Sunday October 4, 2026 3:30pm - 4:00pm EEST
(ALX) Stage 09: Meet & Greet

3:30pm EEST

WS INV
Sunday October 4, 2026 3:30pm - 4:30pm EEST

Sunday October 4, 2026 3:30pm - 4:30pm EEST
(ALX) Stage 08: Room C - Workshops C

3:30pm EEST

Deployment Diaries: Or, What Happens When the Model Meets the Messy World
Sunday October 4, 2026 3:30pm - 4:30pm EEST
We’ve all seen the demos—highly optimized models performing flawlessly in vacuum-sealed environments where data is pristine and users behave exactly as predicted. In retrospect, those demo environments were being rather aspirational.
 
In this workshop, we move past the hype cycle to examine the operational reality of AI deployment. Our team has spent the last few years in the trenches, documenting what happens when high-powered models encounter the "beautiful mess" of real-world usage: noisy data, legacy infrastructure, and the unpredictable nature of human interaction.
 
We’ll be opening our Deployment Diaries to share our personal war stories—the documentation of where models falter, how hallucinations manifest in production, and the tactical hurdles of the "last mile" integration. Our goal isn't just to recount mistakes; it's to distill those friction points into a blueprint for your own projects.

Speakers
avatar for Ismail Mohamed Anwar

Ismail Mohamed Anwar

Senior Manager, AI & Data, Deloitte
With over 20 years of experience in data engineering, science and analysis, Dr Ismail Anwar has helped clients in both the public and private sector address hard challenges when it comes to deriving insights from complex data assets. With a proven record for understanding complex... Read More →
avatar for Nemat Zahran

Nemat Zahran

AI & Data Practice Leader, Deloitte
Nemat is the AI&Data practice lead at Deloitte Innovation Hub in Cairo, with a focus on building scalable AI solutions. With over 20 years of experience spanning Data, Cloud, Operations, Architecture, and Integration, she is passionate about leveraging data to drive sustainable... Read More →
Sunday October 4, 2026 3:30pm - 4:30pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

3:30pm EEST

Cross‑Purchasing Customer Profiling (Segmentation That Drives Revenue)
Sunday October 4, 2026 3:30pm - 4:30pm EEST
Explore how customer segmentation and behavioral insights can drive revenue through personalized offers, product bundles, and lifecycle marketing.
Speakers
avatar for Abdelrahman Negm

Abdelrahman Negm

Director of Data Science, Money Fellows, Money Fellows

Sunday October 4, 2026 3:30pm - 4:30pm EEST
(ALX) Stage 07: Auditorium - Workshops B

3:45pm EEST

Beyond the Pilot: How Founders Are Turning Corporate Collaboration into Scalable Growth
Sunday October 4, 2026 3:45pm - 4:00pm EEST
An international female founder shares how corporate pilots can evolve into long-term partnerships, with practical lessons on building trust, demonstrating value, and scaling innovation across the MENA region.
Sunday October 4, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 01: The Great Hall

3:45pm EEST

Building Tomorrow: Technology's Impact on Egypt's Diverse Projects and Construction Sector
Sunday October 4, 2026 3:45pm - 4:30pm EEST
Egypt's construction industry is undergoing a digital transformation, driven by rapid urban development and an increasingly diverse portfolio of projects spanning smart cities, hospitality, healthcare, education, industrial developments, mixed-use destinations, infrastructure, and commercial real estate. As these sectors evolve, technologies such as BIM, digital twins, AI-powered project management, drones, IoT, robotics, and data-driven decision-making are redefining how projects are designed, built, and operated.

This session brings together industry leaders, developers, consultants, contractors, and technology innovators to explore how digital transformation is improving efficiency, reducing costs, enhancing safety, and delivering smarter, more sustainable projects across every asset class. Discussions will also address the challenges of technology adoption, workforce upskilling, cybersecurity, and the integration of digital solutions throughout the entire project lifecycle.

As Egypt continues to invest in landmark developments and next-generation communities, this conversation will highlight how technology is enabling the successful delivery of increasingly diverse projects while positioning the country's construction sector as a regional leader in innovation, resilience, and sustainable growth.
Moderators
avatar for Hassan Fikry

Hassan Fikry

Managing Director, DABS Egypt

Speakers
avatar for Mostafa Salem

Mostafa Salem

Architect | Founder of Coconut Premium Interiors | Ministry of Culture Ambassador, Coconut Premium Interiors
Mostafa Salem is an award-winning architect, Ministry of Culture Ambassador, and founder of Coconut, a Dubai-based studio specializing in architecture and interior design. He has received 14 national and international awards across architecture, urban design, interiors, lighting... Read More →
avatar for Ahmed Moustafa

Ahmed Moustafa

Partner - Head of Project & Development Services, Egypt & Africa, Knight Frank MENA
I am a Partner - Head of Project & Development Services, Egypt & Africa, leading Knight Frank P&DS business in Egypt and more broadly across Africa, focusing on enhancing delivery capabilities, supporting key client mandates and building strong, locally based teams. I am a professional... Read More →
avatar for Hany Abdelwahab

Hany Abdelwahab

Vice President & Board Member, United Group for Engineering & Investment
Co-founder & Vice President of United group for Engineering & Investment ( UGEI ) which is an Egyptian group working in different construction sectors & Global trading with 25 years of experience in the construction, fit out & facility management industry with both governmental and... Read More →
avatar for Karim Wally

Karim Wally

Owner & Chief Designer, THE STUDIO Egypt
Karim Wally is an Egyptian interior designer started his career after graduation from 'faculty of fine arts class 2007' to gain different experiences in design and execution since that time until he started his own business "The Studio" in 2014 to put his own fingerprint and his own... Read More →
avatar for Ahmed ElSherbini

Ahmed ElSherbini

Head of Building & Projects Consultancy, Savills Egypt
Ahmed ElSherbini is a Project Management leader with over 19 years of experience delivering major real estate, hospitality and corporate projects across Egypt, He is currently the Head of Building and Projects Consultancy at Savills Egypt, leading a team of 45 professional and managing... Read More →
Sunday October 4, 2026 3:45pm - 4:30pm EEST
(ALX) Stage 03: Small Theater

4:00pm EEST

FIN PANEL THNDR
Sunday October 4, 2026 4:00pm - 4:45pm EEST

Sunday October 4, 2026 4:00pm - 4:45pm EEST
(ALX) Stage 01: The Great Hall

4:00pm EEST

Built in Chaos: Building and Scaling When the Rules Keep Changing
Sunday October 4, 2026 4:00pm - 4:45pm EEST
In the MENA region, chaos is not the exception, it is the operating environment.

Founders are building companies amid shifting markets, disrupted supply chains, and constant uncertainty. Yet many are not just surviving, they are adapting faster, making sharper decisions, and finding unexpected opportunities inside disruption.

“Built in Chaos” brings together founders and operators to share real, unfiltered experiences of building and scaling in unstable conditions. The conversation goes beyond theory to focus on what actually works on the ground: how decisions are made under pressure, how teams stay focused, and how disruption can become a driver of growth.

At its core, this panel explores one question: how do you build something lasting when nothing around you is stable?

Moderators
avatar for Radwa Younes

Radwa Younes

Senior Manager, DMZ Cairo

Speakers
avatar for Amira Swilam

Amira Swilam

Back office partner, Den VC
Amira Swilam is an investor and ecosystem builder with a strong focus on supporting early-stage, impact-driven startups across the MENA region and Africa. As Back Office Partner at Den VC, a leading venture capital firm investing in tech-enabled ventures across Pan-Arab and African... Read More →
avatar for Amr Gazea

Amr Gazea

CEO & Co-Founder, Mezatech
I am Amr Gazea, CEO and Co-Founder of Mezatech, a circular technology company dedicated to extending the lifecycle of electronic devices through refurbishment, recommerce, and e-waste recycling. With more than 10 years of experience building and scaling startups, I specialize in business... Read More →
avatar for Mohamed Derbala

Mohamed Derbala

Managing partner- North Africa & Francophone Africa, Moharram & Partners | Public Affairs and Strategic Communications (M&P)

avatar for Youssef Mamdouh

Youssef Mamdouh

Senior Head of Product Design Centre – PhotonX R&D, ELARABY Group

Sunday October 4, 2026 4:00pm - 4:45pm EEST
(ALX) Stage 05: Techne Arena

4:30pm EEST

Meet & Greet: Mohamed Shehab El-Din
Sunday October 4, 2026 4:30pm - 5:00pm EEST

Speakers
avatar for Mohamed Shehab El-Din

Mohamed Shehab El-Din

CEO & Founder, RESOLVE Consulting

Sunday October 4, 2026 4:30pm - 5:00pm EEST
(ALX) Stage 09: Meet & Greet

4:30pm EEST

Designing for People: The Intersection of Architecture and Human Behavior
Sunday October 4, 2026 4:30pm - 5:15pm EEST
Architecture has the power to shape far more than the built environment, it influences how people think, feel, interact, and experience the world around them. From the flow of a workplace and the comfort of a healthcare facility to the atmosphere of a retail destination or public space, every design decision has a direct impact on human behavior, well-being, and social interaction.

This session explores the intersection of architecture, psychology, and human-centered design, examining how behavioral science, neuroscience, and environmental psychology are reshaping the way architects and designers approach the built environment. Panelists will discuss how elements such as spatial planning, natural light, biophilic design, acoustics, color, and materiality can enhance wellness, productivity, creativity, inclusivity, and emotional connection.

Bringing together architects, designers, developers, and behavioral experts, the discussion will highlight how placing people at the center of the design process creates environments that are not only functional and aesthetically compelling, but also healthier, more engaging, and better equipped to meet the evolving needs of modern communities.
Moderators
avatar for Mohmed Fawzy

Mohmed Fawzy

Digital Delivery Manager, Hassan Allam Holding

Speakers
NL

Nehal Leheta

Cofounder and principal designer, Design Point studios Interiors & Architecture

avatar for Ahmed Assem

Ahmed Assem

Founder & CEO, ICONIC Engineering Consultancy

avatar for Cherif Morsi

Cherif Morsi

Product Designer, Cherif Morsi Designer

Sunday October 4, 2026 4:30pm - 5:15pm EEST
(ALX) Stage 03: Small Theater

4:40pm EEST

Investor Ready: Positioning Your Startup for Capital
Sunday October 4, 2026 4:40pm - 5:40pm EEST
What makes investors lean in—and what makes them walk away? This workshop explores the key factors that influence investment decisions, including traction, team dynamics, market opportunity, and scalability. It focuses on how founders can position their startups as compelling investment opportunities and prepare for meaningful investor conversations.
Speakers
avatar for Rafeh Saleh

Rafeh Saleh

Managing Director - Venture Capital, NI Capital

Sunday October 4, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

4:40pm EEST

AI for Business: How to Get Real AI ROI for Your Business
Sunday October 4, 2026 4:40pm - 5:40pm EEST
Discover how to turn AI from a promising technology into a measurable business advantage. Learn practical strategies for identifying high-value use cases, implementing AI effectively, and achieving tangible ROI through smarter operations, better customer experiences, and data-driven decision-making.
Speakers
avatar for Mohamed Mostafa

Mohamed Mostafa

Co-founder & CTO, WideBot
Mohamed Mostafa, Co-founder & CTO of WideBot, is an AI entrepreneur and product leader with twenty years of experience building intelligent systems that solve real-world problems. He bridges cutting-edge AI research with product execution—architecting solutions that are both technically... Read More →
Sunday October 4, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 07: Auditorium - Workshops B

4:40pm EEST

How to Keep it Reel!
Sunday October 4, 2026 4:40pm - 5:40pm EEST
Creative ideas are most effective when backed by strategic thinking. This workshop demonstrates how customer insights, market trends, and business objectives can inspire campaigns that are both innovative and commercially successful.
Speakers
avatar for Malak Gomaa

Malak Gomaa

Digital Creative Director, Tarek Nour Partners
Digital Communications and Creative Strategy leader with 11+ years of experience shaping the digital presence of leading local and regional brands. Throughout my career, I have driven end-to-end digital brand strategies, led integrated campaigns, built and mentored high-performing... Read More →
Sunday October 4, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 08: Room C - Workshops C

4:45pm EEST

The Next Big Fintech Solution: Investment
Sunday October 4, 2026 4:45pm - 5:30pm EEST
From gold and stocks to goal-based savings, the Egyptian fintech space is developing vibrant financial technology solutions for savings and investment. This panel discussion features builders behind some of those solutions and enablers to discuss what the market demands, how they are building models that correspond to different users' needs and areas of collaboration with regulators and financial institutions.
Sunday October 4, 2026 4:45pm - 5:30pm EEST
(ALX) Stage 01: The Great Hall

4:45pm EEST

People, Data & Tech: How Startup Innovation Is Shaping Egypt's Future Cities
Sunday October 4, 2026 4:45pm - 5:30pm EEST
Egypt's New Administrative Capital is one of the world's largest greenfield city projects. Smart city infrastructure , IoT, data platforms, mobility, and where startups can plug in.
Sunday October 4, 2026 4:45pm - 5:30pm EEST
(ALX) Stage 05: Techne Arena

5:15pm EEST

From Legacy to Livability: The Impact of Heritage on Urban Development
Sunday October 4, 2026 5:15pm - 5:30pm EEST

Speakers
avatar for Mostafa Salem

Mostafa Salem

Architect | Founder of Coconut Premium Interiors | Ministry of Culture Ambassador, Coconut Premium Interiors
Mostafa Salem is an award-winning architect, Ministry of Culture Ambassador, and founder of Coconut, a Dubai-based studio specializing in architecture and interior design. He has received 14 national and international awards across architecture, urban design, interiors, lighting... Read More →
Sunday October 4, 2026 5:15pm - 5:30pm EEST
(ALX) Stage 03: Small Theater

5:30pm EEST

Build Alone, Fail Fast — Build Together, Scale Fast
Sunday October 4, 2026 5:30pm - 5:45pm EEST
Startups often begin with one founder, one idea, and fast experimentation through failure. But scaling a startup is not a solo game.

This panel looks at how communities of like-minded founders, builders, and operators shape startup growth. Being surrounded by people on the same journey helps founders move faster, avoid mistakes, and find real opportunities.

We’ll cover how communities help founders:

Validate ideas quickly and improve execution
Connect with like-minded founders facing similar challenges
Access mentors, investors, and talent
Stay consistent through early-stage uncertainty
Unlock networks that drive real scaling

In today’s ecosystem, startups don’t scale in isolation—they scale through people.
Speakers
avatar for Youssef Kamal

Youssef Kamal

Director of Data, People Of Data

avatar for Dalia Said

Dalia Said

Co- Founder & CEO, Jrny
Dalia Said is passionate about creating memorable learning experiences for diverse communities and exploring the potential of effective networking. She pursued this passion further by obtaining a Master's in Education from Harvard, focusing on group learning and adult development... Read More →
Sunday October 4, 2026 5:30pm - 5:45pm EEST
(ALX) Stage 05: Techne Arena

5:30pm EEST

meet & greet: Basem Elewa
Sunday October 4, 2026 5:30pm - 6:00pm EEST

Speakers
avatar for Basem Elewa

Basem Elewa

Shariah Auditor & Corporate Zakat Accountant, Shariah Audit
I am a researcher, consultant, and educator specializing in Islamic Finance, Zakat Accounting, and Shariah Audit. I am currently pursuing a Ph.D. at Al-Azhar University and hold two master's degrees in Islamic Finance and Accounting, in addition to several internationally recognized... Read More →
Sunday October 4, 2026 5:30pm - 6:00pm EEST
(ALX) Stage 09: Meet & Greet

5:30pm EEST

FIN PANEL FRA
Sunday October 4, 2026 5:30pm - 6:15pm EEST

Sunday October 4, 2026 5:30pm - 6:15pm EEST
(ALX) Stage 01: The Great Hall

5:30pm EEST

SC
Sunday October 4, 2026 5:30pm - 6:15pm EEST

Sunday October 4, 2026 5:30pm - 6:15pm EEST
(ALX) Stage 03: Small Theater

5:45pm EEST

BDI
Sunday October 4, 2026 5:45pm - 6:30pm EEST

Sunday October 4, 2026 5:45pm - 6:30pm EEST
(ALX) Stage 05: Techne Arena

5:50pm EEST

Effective Marketing Campaigns
Sunday October 4, 2026 5:50pm - 6:50pm EEST
Effective Marketing Campaigns is a practical workshop that guides participants through the complete marketing campaign lifecycle—from defining business and marketing objectives to planning, execution, and performance evaluation. Participants will gain practical tools to develop effective strategies, collaborate with agencies, and deliver measurable marketing results that support business objectives.
Speakers
avatar for Osman Badran

Osman Badran

Co-Founder, AFE
A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people. 
avatar for Hussam Moro

Hussam Moro

co-founder, AFE
Highly Experienced Chief Creative Officer with a demonstrated 25 year history of working in the marketing and advertising industry, with  some of most Globally profound clients such as Pepsico, Visa, GM, Mercedes, ExxonMobil, Vodafone, and Orange. Strong arts and design professional... Read More →
Sunday October 4, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 07: Auditorium - Workshops B

5:50pm EEST

The Connected AI Stack: How LLMs Transform EdTech Operations
Sunday October 4, 2026 5:50pm - 6:50pm EEST
Most startups are already using ChatGPT, but very few are unlocking its real potential.

The real power of AI begins when Large Language Models become connected to your existing systems your CRM, LMS, Notion, Google Workspace, customer support platform, marketing tools, and internal knowledge base.

In this session, we’ll explore how modern AI integrations enable startups to automate repetitive work, improve decision-making, personalize learner experiences, and empower every team to work faster without replacing people.

Speakers
avatar for Ehsan Sayed

Ehsan Sayed

Founder & Program Director, Sales Techies
Ehsan Sayed is an AI Sales Enablement Expert, Business Development Guru, and Founder of Sales Techies, an Arabic-first learning platform dedicated to helping revenue professionals and organizations leverage Artificial Intelligence to accelerate growth and improve sales performance... Read More →
Sunday October 4, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 08: Room C - Workshops C

5:50pm EEST

MENA Expansion Lab: Your Playbook for Scaling From Egypt to the Gulf
Sunday October 4, 2026 5:50pm - 6:50pm EEST
Gives founders a market-entry and localization playbook plus GCC investor access turning a strong local startup into a regional, fundable scale-up.
Speakers
avatar for Hassan Mansi

Hassan Mansi

Chief Operating Officer, E3 Ventures
Hassan Mansi is an entrepreneur and operations executive with more than 20 years of experience building consulting firms, venture programs, and startup-support platforms across the MENA region. With an engineering and business background, he has led organizational development, restructuring... Read More →
Sunday October 4, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

6:15pm EEST

Investor Truth or Dare: Wheel Edition
Sunday October 4, 2026 6:15pm - 6:45pm EEST
This isn’t your typical investor panel. In this session, a spinning wheel decides which bold question or challenge each investor has to take on. From confessing if they’ve ever ghosted a founder to daring them to name a unicorn they regret missing, it’s all on the table. Don't miss this panel to see an interesting, other side of investors
Sunday October 4, 2026 6:15pm - 6:45pm EEST
(ALX) Stage 01: The Great Hall

6:15pm EEST

Brands & Gaming: Hype vs ROI — What Actually Works?
Sunday October 4, 2026 6:15pm - 7:00pm EEST
As gaming continues to grow, more brands are entering the space, yet many struggle to achieve real results beyond visibility. Is gaming just a marketing trend, or a channel that delivers measurable returns? This panel explores how brands can effectively engage with gaming audiences, what strategies actually work, and how to move from hype to real ROI within the gaming ecosystem.
Sunday October 4, 2026 6:15pm - 7:00pm EEST
(ALX) Stage 03: Small Theater

6:30pm EEST

Panel Discussion
Sunday October 4, 2026 6:30pm - 7:15pm EEST

Sunday October 4, 2026 6:30pm - 7:15pm EEST
(ALX) Stage 05: Techne Arena

6:45pm EEST

Co-Investment Platforms: How Institutional Capital Shapes Venture Outcomes
Sunday October 4, 2026 6:45pm - 7:30pm EEST
Co-investment platforms are becoming a central mechanism through which institutional capital enters venture markets. By partnering with VCs, sovereign funds, and other investors, institutions are not only increasing access to capital but also influencing how deals are structured, evaluated, and scaled.

This session explores how co-investment models are evolving across MENA and other emerging markets, and what they mean for investors and founders alike. It will examine how institutional participation is impacting deal flow, alignment among stakeholders, and ultimately, venture outcomes; highlighting both the opportunities and the complexities of this growing approach to capital deployment.
Moderators
avatar for Rafeh Saleh

Rafeh Saleh

Managing Director - Venture Capital, NI Capital

Speakers
avatar for Mohamed Morsy

Mohamed Morsy

Country head, Finance-In-Motion
avatar for Mohamed Magdi

Mohamed Magdi

Vice President at Beltone Venture Capital & Private Equity, Beltone
avatar for Paula Tavangar

Paula Tavangar

Chief Investment Officer, Injaz Capital
Sunday October 4, 2026 6:45pm - 7:30pm EEST
(ALX) Stage 01: The Great Hall

7:00pm EEST

Streaming as a Career: Building Your Audience from Zero to Monetization
Sunday October 4, 2026 7:00pm - 7:45pm EEST
Your Audience from Zero to Monetization Breaking into the streaming world is equal parts passion and strategy. This panel brings together content creators and industry insiders to unpack what it really takes to grow an audience from scratch — from choosing your niche and mastering platform algorithms to building community loyalty and turning viewers into sustainable income. Whether you're on Twitch, YouTube, or TikTok, this conversation covers the honest realities, the hard lessons, and the playbook for turning your stream into a career.
Sunday October 4, 2026 7:00pm - 7:45pm EEST
(ALX) Stage 03: Small Theater

7:00pm EEST

Market Entry Modes for Accelerated Growth
Sunday October 4, 2026 7:00pm - 8:00pm EEST
This workshop explores how businesses can scale by entering new markets, identifying growth opportunities, and developing effective expansion strategies that drive sustainable business growth.
Speakers
avatar for Ehab Darwish

Ehab Darwish

Founder, Business Development Director of iSkala, iSKala
Ehab Darwish is the Founder of iSkala and a Go To Market strategist, outbound expert, and lead generation consultant. He has helped 300+ brands build scalable growth engines, including Fawry, Swvl, ZenHR, Bayzat, Bayt.com and ElCoach among many more. Ehab has also trained more... Read More →
Sunday October 4, 2026 7:00pm - 8:00pm EEST
(ALX) Stage 08: Room C - Workshops C

7:00pm EEST

Gold in the Fintech Era: Shariah Controls for Trading Gold Through Financial Platforms and Applications
Sunday October 4, 2026 7:00pm - 8:00pm EEST
This workshop addresses the Shariah controls for trading gold in light of financial technology, across four key themes:
The Shariah foundation of gold as a ribawi asset and the governing principles for its trade.
Constructive possession (Qabd) in the digital age and its practical applications.
An anatomy of gold investment products offered through financial platforms and applications, highlighting common Shariah issues and pitfalls.
Shariah governance and Shariah audit of digital platforms in accordance with the adopted Shariah standards.
Speakers
avatar for Basem Elewa

Basem Elewa

Shariah Auditor & Corporate Zakat Accountant, Shariah Audit
I am a researcher, consultant, and educator specializing in Islamic Finance, Zakat Accounting, and Shariah Audit. I am currently pursuing a Ph.D. at Al-Azhar University and hold two master's degrees in Islamic Finance and Accounting, in addition to several internationally recognized... Read More →
Sunday October 4, 2026 7:00pm - 8:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

7:00pm EEST

ITIDA
Sunday October 4, 2026 7:00pm - 8:00pm EEST
This workshop explores how businesses can scale by entering new markets, identifying growth opportunities, and developing effective expansion strategies that drive sustainable business growth.
Sunday October 4, 2026 7:00pm - 8:00pm EEST
(ALX) Stage 07: Auditorium - Workshops B

7:15pm EEST

AUC VLab Startup Competition
Sunday October 4, 2026 7:15pm - 9:15pm EEST

Sunday October 4, 2026 7:15pm - 9:15pm EEST
(ALX) Stage 05: Techne Arena

7:30pm EEST

SC PANEL
Sunday October 4, 2026 7:30pm - 8:15pm EEST

Sunday October 4, 2026 7:30pm - 8:15pm EEST
(ALX) Stage 01: The Great Hall

7:45pm EEST

Game Economy 2.0: In-App Purchases, Subscriptions & What Players Actually Want
Sunday October 4, 2026 7:45pm - 8:00pm EEST
In-App Purchases, Subscriptions & What Players Actually Want The way players spend money in games has never been more complex — or more contested. From battle passes and loot boxes to subscription models and cosmetic storefronts, game economies are evolving fast. This panel brings together game publishers, economists, and community voices to dissect what monetization models are actually working, which ones are eroding player trust, and how developers can build sustainable revenue streams without burning their audience. A candid look at the business of play.
Speakers
avatar for Youssef Alaa

Youssef Alaa

Co founder, NEO Gamerz

Sunday October 4, 2026 7:45pm - 8:00pm EEST
(ALX) Stage 03: Small Theater

8:00pm EEST

Gaming Cafes & Franchise Models: From Local Spot to Scalable Business
Sunday October 4, 2026 8:00pm - 8:45pm EEST
Gaming cafes have long been the heartbeat of Egypt's gaming culture — but can they evolve into real franchise businesses? This panel explores the business side of gaming cafes: from operations, location strategy, and customer experience to franchising models, investment requirements, and regional expansion. Whether you're an owner, investor, or aspiring entrepreneur, this session breaks down what it takes to turn a gaming cafe into a scalable brand.
Moderators
avatar for Ehab Gharib

Ehab Gharib

CEO, Sia-Space

Sunday October 4, 2026 8:00pm - 8:45pm EEST
(ALX) Stage 03: Small Theater

8:10pm EEST

The AI Venture Blueprint: Business Models and Fundraising
Sunday October 4, 2026 8:10pm - 9:10pm EEST
This workshop equips participants with the essential frameworks to design, validate, and scale AI-driven ventures. Attendees will learn how to develop sustainable business models, identify revenue streams, define value propositions, and position their startups for investment readiness. The session also covers fundraising fundamentals, investor expectations, pitch development, and strategies for securing capital in the evolving AI ecosystem.
Speakers
avatar for Mohamed AlGhannam

Mohamed AlGhannam

Managing Partner, Ncubeight
Mohamed AlGhannam is a Venture Capitalist, Business Model Innovation Advisor and Founder of Ncubeight, a strategy and innovation advisory firm specializing in business model innovation and strategic growth. With experience in venture capital, entrepreneurship and startup advisory... Read More →
Sunday October 4, 2026 8:10pm - 9:10pm EEST
(ALX) Stage 07: Auditorium - Workshops B

8:10pm EEST

WS FRA
Sunday October 4, 2026 8:10pm - 9:10pm EEST

Sunday October 4, 2026 8:10pm - 9:10pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

8:10pm EEST

Scaling Through Systems: Building High-Performance Businesses
Sunday October 4, 2026 8:10pm - 9:10pm EEST
Sustainable growth isn't built on ambition alone—it's built on the systems that enable consistent execution.

In this workshop, participants will explore how high-performing businesses create the operational foundations needed to scale effectively. Drawing from real-world experience, the session will cover how to design scalable operating systems, establish effective leadership rhythms, build accountability across teams, improve decision-making, and create execution frameworks that keep organizations aligned as they grow.

Whether you're leading a startup or scaling an established company, this workshop will provide practical insights into building the internal systems that drive long-term performance, resilience, and sustainable growth.
Speakers
avatar for Abdullah Amer

Abdullah Amer

CEO, Executive Mastery Camp

Abdullah Amer is a management consultant, executive trainer, and social entrepreneur with over a decade of experience in leadership development and organizational innovation across Egypt and internationally. An Al-Azhar University graduate specializing in English translation and sim... Read More →
Sunday October 4, 2026 8:10pm - 9:10pm EEST
(ALX) Stage 08: Room C - Workshops C

8:15pm EEST

AI Is Changing Marketing. Strategy Still Wins.
Sunday October 4, 2026 8:15pm - 9:00pm EEST
AI is transforming how marketers create content, understand audiences, and improve efficiency—but technology alone doesn't build great brands. As AI becomes part of every marketing toolkit, the real advantage lies in combining automation with creativity, customer insight, and strategic thinking. This panel explores how marketing leaders are using AI to create smarter growth without losing the human element.
Moderators
avatar for Moustapha Zaalouk

Moustapha Zaalouk

Partner & Chief Business Officer, TAC Universe

Speakers
avatar for Hussam Moro

Hussam Moro

co-founder, AFE
Highly Experienced Chief Creative Officer with a demonstrated 25 year history of working in the marketing and advertising industry, with  some of most Globally profound clients such as Pepsico, Visa, GM, Mercedes, ExxonMobil, Vodafone, and Orange. Strong arts and design professional... Read More →
avatar for Osman Badran

Osman Badran

Co-Founder, AFE
A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people. 
avatar for Raghda Usama

Raghda Usama

Brand Communications and Marketing Lead, Deloitte Innovation Hub
With over 16 years of industry experience, Raghda is a diligent and results-oriented marketing strategist and communication leader who is passionate about creating compelling content and innovative campaigns to reach brand’s target audiences. Usama possesses proven analytical, communication... Read More →
Sunday October 4, 2026 8:15pm - 9:00pm EEST
(ALX) Stage 01: The Great Hall
 
Monday, October 5
 

12:00pm EEST

Beyond Representation: What Female Founders Actually Need to Scale
Monday October 5, 2026 12:00pm - 12:45pm EEST
Female founders across MENA are building high-growth companies across fintech, healthtech, commerce, AI, and climate, yet many still face structural barriers in access to funding, networks, and scale opportunities. This session explores how the ecosystem is evolving, what still needs to change, and why inclusive entrepreneurship is becoming a competitive advantage for the region.
Moderators
avatar for Nayra Elberry

Nayra Elberry

Head of Partnerships and Community, WRK+

Speakers
avatar for Samah Anwar

Samah Anwar

CEO & Co-Founder, TellAVision.io
Samah Anwar is one of Egypt's most enduring and versatile screen presences, an actress, director, and producer whose career spans more than four decades of Arabic cinema, television, and theatre. She grew up surrounded by the arts: her father was the acclaimed writer Anwar Abdullah... Read More →
avatar for Yasmine Abdel Karim

Yasmine Abdel Karim

Chief Strategy Officer, Yassir
Yasmine AbdelKarim is a trailblazing entrepreneur, Harvard Kennedy School graduate, and Founder of YFS, one of North Africa’s breakthrough on-demand logistics technology platforms. Known for transforming bold ideas into scalable ventures, Yasmine has become one of the region’s... Read More →
avatar for Margreet Magdy

Margreet Magdy

A cross-sector ecosystem strategist / Founder, You Are س
Margreet Magdy is an award winning cross-sector strategist who builds ecosystems that work — not just for startups, but for communities, institutions, and the people too often left out of the conversation. With over 15 years of experience across the MENA and Euro-Med regions, she... Read More →
Monday October 5, 2026 12:00pm - 12:45pm EEST
(ALX) Stage 02: Closing Stage

12:00pm EEST

WS FRA
Monday October 5, 2026 12:00pm - 1:00pm EEST

Monday October 5, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

12:00pm EEST

Closing Conversation: What Does a Thriving Egyptian Esports Ecosystem Look Like
Monday October 5, 2026 12:00pm - 1:00pm EEST
What Does a Thriving Egyptian Esports Ecosystem Look Like by 2030? To close out the day, we bring the big picture into focus. What will it take for Egypt to become a true powerhouse in regional and global esports? This forward-looking conversation unites stakeholders from across the ecosystem — players, investors, government representatives, developers, and educators — to map out the infrastructure, policy, investment, and community-building needed to make that vision real. This isn't just a discussion about gaming. It's a discussion about Egypt's digital future.
Speakers
avatar for Mohamed Hesham

Mohamed Hesham

CEO, Cosmic Esports

Monday October 5, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 08: Room C - Workshops C

12:00pm EEST

WS CI
Monday October 5, 2026 12:00pm - 1:00pm EEST

Monday October 5, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 07: Auditorium - Workshops B

12:45pm EEST

Data Is the New Operating System: How Startups Make Smarter Decisions
Monday October 5, 2026 12:45pm - 1:30pm EEST
In the AI era, startups that know how to collect, interpret, and act on data gain a major competitive advantage. From growth and product decisions to customer behavior, operations, and monetization, this session explores how startups can turn data into faster execution, smarter strategy, and scalable decision-making.
Moderators
avatar for Fabio Lorenzon

Fabio Lorenzon

Founder & CEO // Managing Partner, SolutioAI // Lorenzon Srl

Speakers
avatar for Khaled Alaa

Khaled Alaa

Head of Experience & Operations, Talabat
Khaled Alaa is the Head of Operations and User Experience at Talabat Egypt, bringing more than 18 years of experience across e-commerce, marketplaces, logistics, and technology-driven businesses. In his current role, he leads operations, customer and vendor experience, compliance... Read More →
avatar for Ahmed Abaza

Ahmed Abaza

Co-Founder | CEO, Synapse Analytics
Ahmed Abaza is the Co-founder and CEO of Synapse Analytics, an AI company helping banks and financial institutions make faster, smarter, and more responsible Risk decisions. With a background spanning engineering, technology, consulting, and business transformation, Ahmed focuses... Read More →
Monday October 5, 2026 12:45pm - 1:30pm EEST
(ALX) Stage 02: Closing Stage

1:10pm EEST

What It Really Takes to Go Pro in Esports
Monday October 5, 2026 1:10pm - 2:10pm EEST
A realistic look at the path to professional esports — the skills, commitment, sacrifices, and structures involved in turning gaming passion into a professional career.
Monday October 5, 2026 1:10pm - 2:10pm EEST
(ALX) Stage 08: Room C - Workshops C

1:10pm EEST

The Price of Playing Safe: Your Comfort Zone Is Sending You a Bill
Monday October 5, 2026 1:10pm - 2:10pm EEST
Playing it safe often comes at the cost of missed opportunities and untapped potential. This session explores how stepping beyond your comfort zone can fuel growth, innovation, and lasting success.
Speakers
avatar for Salah Abou El Magd

Salah Abou El Magd

CEO, ACTA

Salah Abo El-Magd | CEO - ACTA | International Sales Trainer & Leadership Coach With over 15 years of experience in training, behavioral transformation, and performance development, Mr. Salah Abo El-Magd is widely recognized as one of the most influential Arabic-speaking trainers... Read More →
Monday October 5, 2026 1:10pm - 2:10pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

1:10pm EEST

UNIDO
Monday October 5, 2026 1:10pm - 2:10pm EEST

Monday October 5, 2026 1:10pm - 2:10pm EEST
(ALX) Stage 07: Auditorium - Workshops B

1:30pm EEST

SI FSC 05
Monday October 5, 2026 1:30pm - 1:45pm EEST

Monday October 5, 2026 1:30pm - 1:45pm EEST
(ALX) Stage 02: Closing Stage

1:30pm EEST

M&G 11
Monday October 5, 2026 1:30pm - 2:00pm EEST

Monday October 5, 2026 1:30pm - 2:00pm EEST
(ALX) Stage 09: Meet & Greet

1:45pm EEST

DETGD PANEL
Monday October 5, 2026 1:45pm - 2:30pm EEST

Monday October 5, 2026 1:45pm - 2:30pm EEST
(ALX) Stage 02: Closing Stage

2:20pm EEST

What They Failed to Teach in Venture: Valuation
Monday October 5, 2026 2:20pm - 3:20pm EEST
Valuation is one of the most debated topics in venture capital and one of the least understood. While traditional finance offers formulas and frameworks, venture investors often operate in a world where data is limited, uncertainty is high, and outcomes are far from predictable.
In this session, we'll explore what really drives startup valuations beyond spreadsheets and financial models. From founder quality and market potential to competitive dynamics, and market cycles, participants will gain a practical understanding of how valuation decisions are made in the real world. Through candid discussions and real venture examples, this workshop will challenge common assumptions and reveal the nuances that rarely make it into textbooks, pitch decks, or investment memos.
Speakers
avatar for Hossam Shafick

Hossam Shafick

Partner, Silicon Badia

Monday October 5, 2026 2:20pm - 3:20pm EEST
(ALX) Stage 07: Auditorium - Workshops B

2:20pm EEST

AI in 3d Desgin
Monday October 5, 2026 2:20pm - 3:20pm EEST
An exploration of the psychology and mechanics behind player engagement — what keeps people coming back, and how game designers use behavioral principles to create addictive, rewarding experiences.
Speakers
avatar for Saif Aglan

Saif Aglan

3d Generalist, Freelancer
I'm Saif Aglan a highly skilled 3D Generalist, CGI Artist, and dedicated 3D instructor with a proven track record in digital art, animation, and video game development. Combining technical expertise with creative vision, he has established himself as a prominent figure in the 3D design... Read More →
Monday October 5, 2026 2:20pm - 3:20pm EEST
(ALX) Stage 08: Room C - Workshops C

2:20pm EEST

WS
Monday October 5, 2026 2:20pm - 3:20pm EEST

Monday October 5, 2026 2:20pm - 3:20pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

2:30pm EEST

M&G 12
Monday October 5, 2026 2:30pm - 3:00pm EEST

Monday October 5, 2026 2:30pm - 3:00pm EEST
(ALX) Stage 09: Meet & Greet

2:30pm EEST

SC PANEL 07
Monday October 5, 2026 2:30pm - 3:15pm EEST

Monday October 5, 2026 2:30pm - 3:15pm EEST
(ALX) Stage 02: Closing Stage

3:15pm EEST

Beyond the Spotlight: Turning Stories into Innovation
LIMITED
Monday October 5, 2026 3:15pm - 3:35pm EEST
Limited Capacity seats available
Success doesn't always follow a straight path. After decades in the entertainment industry, Samah Anwar is building a new chapter as the founder of an AI-powered content platform. This fireside chat explores the power of reinvention, the opportunities technology is creating for the creative industries, and how embracing continuous learning can unlock entirely new career paths. From storytelling to startups, discover how innovation is reshaping what it means to build, create, and lead.
Speakers
avatar for Samah Anwar

Samah Anwar

CEO & Co-Founder, TellAVision.io
Samah Anwar is one of Egypt's most enduring and versatile screen presences, an actress, director, and producer whose career spans more than four decades of Arabic cinema, television, and theatre. She grew up surrounded by the arts: her father was the acclaimed writer Anwar Abdullah... Read More →
Monday October 5, 2026 3:15pm - 3:35pm EEST
(ALX) Stage 02: Closing Stage

3:30pm EEST

BREAK
Monday October 5, 2026 3:30pm - 4:00pm EEST

Monday October 5, 2026 3:30pm - 4:00pm EEST
(ALX) Stage 02: Closing Stage

3:30pm EEST

M&G 13
Monday October 5, 2026 3:30pm - 4:00pm EEST

Monday October 5, 2026 3:30pm - 4:00pm EEST
(ALX) Stage 09: Meet & Greet

3:30pm EEST

Smarter Decisions: How AI Can Guide Business Strategy, Not Just Automate It.
Monday October 5, 2026 3:30pm - 4:30pm EEST

Speakers
avatar for Fabio Lorenzon

Fabio Lorenzon

Founder & CEO // Managing Partner, SolutioAI // Lorenzon Srl

Monday October 5, 2026 3:30pm - 4:30pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

3:30pm EEST

Pitching With Substance: How to Communicate the Business Behind the Deck
Monday October 5, 2026 3:30pm - 4:30pm EEST
 A hands-on workshop on helping founders pitch more clearly and credibly by communicating not only the idea, but also the business model, traction, customer insight, execution readiness, and what investors or partners actually need to believe.
Speakers
avatar for Yasmine Nagaty

Yasmine Nagaty

COO, Gam3eya
Yasmine has over 10 years of experience managing teams and programs. She is currently the Chief Operations Officer (COO) at ElGameya, where she oversees the collection, customer service, risk, back office, tech, and product departments, ensuring smooth operations and that customer... Read More →
Monday October 5, 2026 3:30pm - 4:30pm EEST
(ALX) Stage 07: Auditorium - Workshops B

3:30pm EEST

WS
Monday October 5, 2026 3:30pm - 4:30pm EEST

Monday October 5, 2026 3:30pm - 4:30pm EEST
(ALX) Stage 08: Room C - Workshops C

4:00pm EEST

Alternative Capital in Action: Venture Debt, RBF, and the Future of Startup Funding
Monday October 5, 2026 4:00pm - 4:45pm EEST
As founders look beyond traditional equity financing, alternative funding models are becoming an increasingly important part of the startup ecosystem. Venture debt, revenue-based financing (RBF), and other flexible capital solutions are providing companies with new ways to fund growth, extend runway, and reduce dilution while offering investors access to a broader range of opportunities.

This session explores how alternative capital is reshaping the startup financing landscape, where these models are gaining traction, and the role they can play in supporting high-growth businesses. Investors, lenders, and founders will discuss the opportunities, limitations, and conditions needed for alternative financing solutions to become a more established part of the funding ecosystem.
Monday October 5, 2026 4:00pm - 4:45pm EEST
(ALX) Stage 02: Closing Stage

4:30pm EEST

M&G 14
Monday October 5, 2026 4:30pm - 5:00pm EEST

Monday October 5, 2026 4:30pm - 5:00pm EEST
(ALX) Stage 09: Meet & Greet

4:40pm EEST

The City Is the Brief: Learning to See Before You Design
Monday October 5, 2026 4:40pm - 5:40pm EEST
Design does not begin with a floor plan; it begins with observation. Drawing from the relationship between architecture, photography, and the urban environment, this workshop explores how designers can train themselves to truly see the cities around them. Participants will learn how streets, people, movement, culture, forgotten buildings, and everyday details can become sources of design intelligence, helping them create spaces that feel connected to their context rather than disconnected from it.
Speakers
avatar for Karim Alhaywan

Karim Alhaywan

Managing Partner, Design Point Interiors
Karim El Hayawan, an interior architect and photographer who utilizes his wanderings throughout Cairo to capture those that genuinely embody the best of what the city has to offer. He worked in Dar El Handasah, the well-known consulting firm, after his graduation. He finds the study... Read More →
Monday October 5, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 07: Auditorium - Workshops B

4:40pm EEST

Your First Angel Check: What Investors Don’t Tell Founders
Monday October 5, 2026 4:40pm - 5:40pm EEST

Speakers
avatar for Ebrahem Anwar

Ebrahem Anwar

CEO, I can coach you
Ebrahim Anwar is a serial entrepreneur, angel investor, and startup mentor with over 15 years of experience building, scaling, and investing in technology businesses. He is currently the Founder and CEO of ICCY, an AI-powered operating platform serving more than 7,000 experts across... Read More →
Monday October 5, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

4:40pm EEST

Grow Without Breaking
Monday October 5, 2026 4:40pm - 5:40pm EEST
The thing that worked when you built it alone starts cracking the moment it actually grows. More demand, more people, decisions you used to make in your head that now have to be made out loud. The real question isn't whether to grow. It's whether you need a new structure right now, or you're just adding complexity to look more serious. This is a hands-on session for founders past the "just me" stage, figuring out what comes next.
Speakers
avatar for Margreet Magdy

Margreet Magdy

A cross-sector ecosystem strategist / Founder, You Are س
Margreet Magdy is an award winning cross-sector strategist who builds ecosystems that work — not just for startups, but for communities, institutions, and the people too often left out of the conversation. With over 15 years of experience across the MENA and Euro-Med regions, she... Read More →
Monday October 5, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 08: Room C - Workshops C

4:45pm EEST

AI Is Reshaping Venture Capital,But Where Are the Real Returns?
Monday October 5, 2026 4:45pm - 5:30pm EEST
AI has become a dominant force in venture capital, attracting a disproportionate share of funding and driving some of the largest deals in recent years. But beyond the surge in capital and valuations, a key question remains: where are the real, sustainable returns being generated?

This session explores how value is being created across the AI stack while unpacking shifting investment dynamics such as capital concentration, longer time-to-liquidity, and increased competition. Gain insights into how leading investors are identifying high-performing opportunities and positioning for returns in an increasingly complex AI landscape.
Moderators
avatar for Nada Shaheen

Nada Shaheen

Managing Director, GB Ventures

Speakers
avatar for Margret  O’Connor

Margret O’Connor

Chairperson, Launch Africa Ventures
avatar for Andrey Kostyuk

Andrey Kostyuk

General Partner, CEO, AAlchemy Ventures
avatar for Hossam Shafick

Hossam Shafick

Partner, Silicon Badia

Monday October 5, 2026 4:45pm - 5:30pm EEST
(ALX) Stage 02: Closing Stage

5:30pm EEST

MEET & GREET: Salah Abou El Magd
Monday October 5, 2026 5:30pm - 6:00pm EEST

Speakers
avatar for Salah Abou El Magd

Salah Abou El Magd

CEO, ACTA

Salah Abo El-Magd | CEO - ACTA | International Sales Trainer & Leadership Coach With over 15 years of experience in training, behavioral transformation, and performance development, Mr. Salah Abo El-Magd is widely recognized as one of the most influential Arabic-speaking trainers... Read More →
Monday October 5, 2026 5:30pm - 6:00pm EEST
(ALX) Stage 09: Meet & Greet

5:30pm EEST

SC PANEL 08
Monday October 5, 2026 5:30pm - 6:15pm EEST

Monday October 5, 2026 5:30pm - 6:15pm EEST
(ALX) Stage 02: Closing Stage

5:50pm EEST

WS INV
Monday October 5, 2026 5:50pm - 6:50pm EEST

Monday October 5, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 07: Auditorium - Workshops B

5:50pm EEST

3D Design in the Digital Age: From Creative Skill to Career
Monday October 5, 2026 5:50pm - 6:50pm EEST
(new 3D Design track, deep purple) — covers Blender, Unreal Engine, AI-assisted workflows, career paths, and MENA opportunities.
Speakers
avatar for Ahmed Fawzy

Ahmed Fawzy

CEO, AN Games Studios
Software Engineer / Founder @ AN Games Studio / Unreal Authorized Instructor partner for epic games Mainly i work as game play developer and worked with multiple game engines in past years i.e. unreal, unity , construct, most of my experience is in implementing small to medium... Read More →
Monday October 5, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 08: Room C - Workshops C

5:50pm EEST

WS CI
Monday October 5, 2026 5:50pm - 6:50pm EEST

Monday October 5, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

6:15pm EEST

How Games Are Built — From Idea to Business
Monday October 5, 2026 6:15pm - 7:00pm EEST
What does it really take to turn a game idea into a successful product? This guided interactive show takes the audience through the full journey of game development — from concept and design to publishing and monetization. Along the way, participants engage with simple decisions and real scenarios, gaining a clear understanding of how games are built and how they become sustainable businesses.
Speakers
avatar for Ahmed Fawzy

Ahmed Fawzy

CEO, AN Games Studios
Software Engineer / Founder @ AN Games Studio / Unreal Authorized Instructor partner for epic games Mainly i work as game play developer and worked with multiple game engines in past years i.e. unreal, unity , construct, most of my experience is in implementing small... Read More →
Monday October 5, 2026 6:15pm - 7:00pm EEST
(ALX) Stage 02: Closing Stage

7:00pm EEST

How Esports Works — From Players to Business
Monday October 5, 2026 7:00pm - 7:45pm EEST
Esports is more than just competition — it's a growing ecosystem of teams, content, audiences, and business opportunities. This guided interactive show breaks down how esports really works, from building teams and growing fan bases to creating sustainable revenue. Through simple audience interaction and real examples, participants discover how esports evolves from gameplay into a structured business.
Monday October 5, 2026 7:00pm - 7:45pm EEST
(ALX) Stage 02: Closing Stage

7:00pm EEST

Overview of E-commerce and Tax Incentives – A NEW BEGINNING
Monday October 5, 2026 7:00pm - 8:00pm EEST
As Egypt’s e-commerce ecosystem continues to expand, understanding the evolving tax framework has become increasingly important for online businesses, entrepreneurs, and digital commerce platforms. This workshop provides a practical overview of the tax landscape affecting e-commerce businesses, including key compliance considerations, tax obligations, and available incentives. Led by members of the Egyptian Tax Authority’s E-Commerce Unit, the session will help participants better understand the current framework, navigate their responsibilities, and identify opportunities to build more compliant and sustainable e-commerce businesses.
Speakers
avatar for Khaled H. Mandor

Khaled H. Mandor

Member of the E-Commerce Unit, Office of the Head of the Tax Authority, Egyptian Tax Authority
As a VAT Expert with a demonstrated history of working in the government sector (in the field of VAT Administration Division), Currently a VAT group leader at E-Commerce and Digital Economy Unit (ETU); Egyptian Tax Authority (ETA); Ministry of Finance. Have a strong both academic... Read More →
avatar for Mahmoud Abd Elrahman

Mahmoud Abd Elrahman

Member of the E-Commerce Unit, Office of the Head of the Tax Authority, Egyptian Tax Authority
With over a decade of dedication to the Egyptian Tax Authority, my career has evolved to specialize in the application of digital marketing strategies within the realm of tax law. Currently, as a Digital Marketing Specialist, I'm at the forefront of integrating innovative digital... Read More →
Monday October 5, 2026 7:00pm - 8:00pm EEST
(ALX) Stage 08: Room C - Workshops C

7:00pm EEST

Marwan Messiry
Monday October 5, 2026 7:00pm - 8:00pm EEST

Monday October 5, 2026 7:00pm - 8:00pm EEST
(ALX) Stage 07: Auditorium - Workshops B

7:00pm EEST

WS FIN
Monday October 5, 2026 7:00pm - 8:00pm EEST

Monday October 5, 2026 7:00pm - 8:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

7:45pm EEST

How Games Make Money (And Why Most Don't)
Monday October 5, 2026 7:45pm - 8:00pm EEST
A breakdown of the various monetization models in gaming, from premium sales and subscriptions to in-app purchases and ads, and why the vast majority of games never turn a profit.
Monday October 5, 2026 7:45pm - 8:00pm EEST
(ALX) Stage 02: Closing Stage
 

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