As gaming continues to grow, more brands are entering the space, yet many struggle to achieve real results beyond visibility. Is gaming just a marketing trend, or a channel that delivers measurable returns? This panel explores how brands can effectively engage with gaming audiences, what strategies actually work, and how to move from hype to real ROI within the gaming ecosystem.
Your Audience from Zero to Monetization Breaking into the streaming world is equal parts passion and strategy. This panel brings together content creators and industry insiders to unpack what it really takes to grow an audience from scratch — from choosing your niche and mastering platform algorithms to building community loyalty and turning viewers into sustainable income. Whether you're on Twitch, YouTube, or TikTok, this conversation covers the honest realities, the hard lessons, and the playbook for turning your stream into a career.
In-App Purchases, Subscriptions & What Players Actually Want The way players spend money in games has never been more complex — or more contested. From battle passes and loot boxes to subscription models and cosmetic storefronts, game economies are evolving fast. This panel brings together game publishers, economists, and community voices to dissect what monetization models are actually working, which ones are eroding player trust, and how developers can build sustainable revenue streams without burning their audience. A candid look at the business of play.
Gaming cafes have long been the heartbeat of Egypt's gaming culture — but can they evolve into real franchise businesses? This panel explores the business side of gaming cafes: from operations, location strategy, and customer experience to franchising models, investment requirements, and regional expansion. Whether you're an owner, investor, or aspiring entrepreneur, this session breaks down what it takes to turn a gaming cafe into a scalable brand.
