Techne Summit 2026: Full Schedule

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12:00pm EEST

Sunday October 4, 2026 12:00pm - 1:00pm EEST

(ALX) Stage 06: Multipurpose Room - Workshops A

Personal Brand: The Power of You explores how building a clear and authentic personal brand can create influence, unlock opportunities, and drive long-term professional success in the creative economy. Drawing on decades of global branding expertise, Said Baaghil shares practical strategies for transforming your personal identity into a powerful and lasting professional asset.

Speakers

Said Baaghil

The Brand Scientist, The Baaghil

Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.

Sunday October 4, 2026 12:00pm - 1:00pm EEST
(ALX) Stage 06: Multipurpose Room - Workshops A

Creative Economy, Workshop

4:40pm EEST

How to Keep it Reel!

Sunday October 4, 2026 4:40pm - 5:40pm EEST

(ALX) Stage 08: Room C - Workshops C

Creative ideas are most effective when backed by strategic thinking. This workshop demonstrates how customer insights, market trends, and business objectives can inspire campaigns that are both innovative and commercially successful.

Speakers

Malak Gomaa

Digital Creative Director, Tarek Nour Partners

Digital Communications and Creative Strategy leader with 11+ years of experience shaping the digital presence of leading local and regional brands. Throughout my career, I have driven end-to-end digital brand strategies, led integrated campaigns, built and mentored high-performing... Read More →

Sunday October 4, 2026 4:40pm - 5:40pm EEST
(ALX) Stage 08: Room C - Workshops C

Creative Economy, Workshop

5:50pm EEST

Effective Marketing Campaigns

Sunday October 4, 2026 5:50pm - 6:50pm EEST

(ALX) Stage 07: Auditorium - Workshops B

Effective Marketing Campaigns is a practical workshop that guides participants through the complete marketing campaign lifecycle—from defining business and marketing objectives to planning, execution, and performance evaluation. Participants will gain practical tools to develop effective strategies, collaborate with agencies, and deliver measurable marketing results that support business objectives.

Speakers

Osman Badran

Co-Founder, AFE

A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people.

Hussam Moro

co-founder, AFE

Highly Experienced Chief Creative Officer with a demonstrated 25 year history of working in the marketing and advertising industry, with some of most Globally profound clients such as Pepsico, Visa, GM, Mercedes, ExxonMobil, Vodafone, and Orange. Strong arts and design professional... Read More →

Sunday October 4, 2026 5:50pm - 6:50pm EEST
(ALX) Stage 07: Auditorium - Workshops B

Creative Economy, Workshop

8:15pm EEST

AI Is Changing Marketing. Strategy Still Wins.

Sunday October 4, 2026 8:15pm - 9:00pm EEST

(ALX) Stage 01: The Great Hall

AI is transforming how marketers create content, understand audiences, and improve efficiency—but technology alone doesn't build great brands. As AI becomes part of every marketing toolkit, the real advantage lies in combining automation with creativity, customer insight, and strategic thinking. This panel explores how marketing leaders are using AI to create smarter growth without losing the human element.

Moderators

Moustapha Zaalouk

Partner & Chief Business Officer, TAC Universe

Speakers

Hussam Moro

co-founder, AFE

Osman Badran

Co-Founder, AFE

A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people.

Raghda Usama

Brand Communications and Marketing Lead, Deloitte Innovation Hub

With over 16 years of industry experience, Raghda is a diligent and results-oriented marketing strategist and communication leader who is passionate about creating compelling content and innovative campaigns to reach brand’s target audiences. Usama possesses proven analytical, communication... Read More →

Sunday October 4, 2026 8:15pm - 9:00pm EEST
(ALX) Stage 01: The Great Hall

Creative Economy, Panel

12:00pm EEST

4:40pm EEST

5:50pm EEST

8:15pm EEST

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