A Practical Playbook for Clubs An injury avoided is a season saved. This panel moves beyond the theory and into the practical realities of using predictive analytics to keep athletes on the field. Drawing on real-world implementation experience, sports scientists, medical professionals, and performance analysts will walk through how clubs of different sizes and budgets can build data pipelines that flag risk before it becomes damage. The conversation will cover tool selection, staff buy-in, integration with existing medical workflows, and the critical question of how much weight to give an algorithm when a player is pushing through pain.
Launching a SportsTech Startup in Egypt The intersection of sport and technology is generating some of the most exciting entrepreneurial opportunities of our time — and Egypt is beginning to stake its claim. This panel is a practical, no-filter guide for founders and aspiring entrepreneurs navigating the journey from concept to commercialization in the Egyptian market. Experienced startup founders, investors, and ecosystem builders will share what it takes to validate a SportsTech idea, secure early funding, land your first club or federation partnership, and scale with intent in a region full of untapped potential.
The New Eyes of Modern Coaching The clipboard and the gut feeling are giving way to something far more precise. This panel explores how video analysis and computer vision technologies are revolutionizing the way coaches observe, assess, and develop performance. From automated tracking of player movement to real-time tactical breakdowns, panelists will discuss how these tools are being adopted at elite and grassroots levels, the skills coaches need to work alongside them effectively, and what happens when the data on screen challenges what the coach believes they saw.
Omar Marzouk is the founder of Better Life and the Egyptian sports nutrition brand Pureganic. He began his professional journey as an engineer in the heavy industries sector before turning his passion for entrepreneurship and marketing into a growing business in the sports nutrition... Read More →
