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Techne Summit 2026
Type: Creative Economy clear filter
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Saturday, October 3
 

3:20pm EEST

Building Brands That Actually Sell: How Brand Strategy, Digital Marketing & Ecommerce Drive Sustainable Growth
Saturday October 3, 2026 3:20pm - 4:20pm EEST
A successful brand goes beyond awareness—it drives growth. In this workshop, discover how brand strategy, digital marketing, and ecommerce come together to attract customers, increase conversions, and build long-term loyalty. Gain practical insights and proven strategies to create a brand that delivers measurable business results in today's digital landscape.
Speakers
avatar for Adel Heikal

Adel Heikal

Digital Marketing & Performance Manager, Pharco Corporation

Experienced Digital Performance Marketing Manager with a proven track record in driving business growth through data-driven strategies and product management. Proficient in developing scalable solutions, optimizing KPIs, and enhancing customer engagement. Skilled in MarTech, web analytics... Read More →
Saturday October 3, 2026 3:20pm - 4:20pm EEST
(ALX) Stage 07: Auditorium - Workshops B

3:45pm EEST

The Myth of Personal Brand
Saturday October 3, 2026 3:45pm - 4:00pm EEST

Moderators
avatar for Mohamed Shehab El-Din

Mohamed Shehab El-Din

CEO & Founder, RESOLVE Consulting

Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil

Saturday October 3, 2026 3:45pm - 4:00pm EEST
(ALX) Stage 01: The Great Hall

6:15pm EEST

KEYNOTE: Distortion Protocol: Perception vs. Reality
Saturday October 3, 2026 6:15pm - 7:15pm EEST
This keynote examines the dangerous gap between what individuals and organizations believe to be true and what reality actually proves. Through a powerful six-slide, black-and-white visual experience, Said Baaghil reveals how unchecked perceptions become distorted narratives, how those distortions create real consequences, and why progress begins only when decisions are realigned with reality.
Speakers
avatar for Said Baaghil

Said Baaghil

The Brand Scientist, The Baaghil
Said Baaghil is one of the Middle East’s most recognized brand strategists, a global keynote speaker across 60+ stages, and the author of five books endorsed by global leaders.
Saturday October 3, 2026 6:15pm - 7:15pm EEST
(ALX) Stage 01: The Great Hall

7:15pm EEST

Creative Economy PANEL 04
Saturday October 3, 2026 7:15pm - 8:00pm EEST

Saturday October 3, 2026 7:15pm - 8:00pm EEST
(ALX) Stage 01: The Great Hall

8:00pm EEST

The Business of Being Creative
Saturday October 3, 2026 8:00pm - 8:45pm EEST
Behind every successful creator, actor, designer, comedian, or media personality is a business. Today's creative careers aren't built on talent alone, they're built on strategy, partnerships, intellectual property, and sustainable growth. This panel explores how creative professionals are turning their craft into thriving businesses without losing their authenticity.
Saturday October 3, 2026 8:00pm - 8:45pm EEST
(ALX) Stage 01: The Great Hall
 

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