About me
A serial entrepreneur, growth hacker, product manager, and software engineer, I am passionate about working with people from different backgrounds to build and scale products and solutions that can change people’s lives.
At Signit, I am building and scaling a cutting-edge SaaS platform, infused with AI-powered capabilities to redefine how organizations manage agreements, compliance, and workflows. My role bridges strategic product vision with deep technical execution - leading cross-functional teams to deliver secure, scalable SaaS and AI solutions that compete at a global level.
Over more than 15 years, I have built and grown pioneering products across the MENA region and beyond - from co-founding and scaling ExpandCart to over 25,000 merchants and $1 billion in GMV, to driving rapid feature development and market expansion as Chief Product Officer at MakanE. My track record blends entrepreneurship, product management, and software engineering, underpinned by expertise in SaaS, ecommerce, AI, and growth hacking.
Known for turning complex ideas into transformative, user-centric solutions, I thrive on building teams and cultures that deliver innovation at scale - from bootstrapped startups to enterprise-grade platforms.
Specialties & Skills: product management, UX/UI, market expansion, SaaS, growth hacking, eCommerce, eSignature, CLM, AI, marketing, software sales, machine learning, virtual reality, IoT, big data, software engineering, mobile development, web development, software project management, agile project management, cloud computing, entrepreneurship, technical consultancy, software redesign, software maintenance
