Name: AI Is Changing Marketing. Strategy Still Wins.
Start: 2026-10-04T20:15:00+0300
End: 2026-10-04T21:00:00+0300

AI Is Changing Marketing. Strategy Still Wins.

Sunday October 4, 2026 8:15pm - 9:00pm EEST

(ALX) Stage 01: The Great Hall

AI is transforming how marketers create content, understand audiences, and improve efficiency—but technology alone doesn't build great brands. As AI becomes part of every marketing toolkit, the real advantage lies in combining automation with creativity, customer insight, and strategic thinking. This panel explores how marketing leaders are using AI to create smarter growth without losing the human element.

Moderators

Moustapha Zaalouk

Partner & Chief Business Officer, TAC Universe

Speakers

Hussam Moro

co-founder, AFE

Highly Experienced Chief Creative Officer with a demonstrated 25 year history of working in the marketing and advertising industry, with some of most Globally profound clients such as Pepsico, Visa, GM, Mercedes, ExxonMobil, Vodafone, and Orange. Strong arts and design professional... Read More →

Osman Badran

Co-Founder, AFE

A brand architect and a seasoned marketing expert with over 25 years of experience in building businesses, brands and people.

Raghda Usama

Brand Communications and Marketing Lead, Deloitte Innovation Hub

With over 16 years of industry experience, Raghda is a diligent and results-oriented marketing strategist and communication leader who is passionate about creating compelling content and innovative campaigns to reach brand’s target audiences. Usama possesses proven analytical, communication... Read More →

Sunday October 4, 2026 8:15pm - 9:00pm EEST
(ALX) Stage 01: The Great Hall

Creative Economy, Panel

Techne Summit 2026

Moustapha Zaalouk

Hussam Moro

Osman Badran

Raghda Usama

Get help with the event

Techne Summit 2026

Moustapha Zaalouk

Hussam Moro

Osman Badran

Raghda Usama

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